The Chief Marketing Officer directs and works with marketing management team to form business plans and strategies to accomplish corporate objectives. Manages and directs marketing policies, objectives, and programs for all products and services for the organization. Being a Chief Marketing Officer typically it is a single incumbent position. Oversees market research, product planning, and advertising functions for all products and services. In addition, Chief Marketing Officer typically requires a bachelor’s degree or its equivalent. Typically reports to a Chief Executive Officer. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals.
Chief Marketing Officer Job Description Template
Our company is looking for a Chief Marketing Officer to join our team.
Responsibilities:
- Partner with HR to build an aligned employer brand and optimize internal communications;
- Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting;
- Stay abreast of and interpret market and industry trends, competitive analysis, and marketing, communications, and business development analytics;
- Plan and manage all aspects of marketing related to our core offerings through events, product and coaching verticals;
- Sit as a member of the Senior Executive Leadership team who collaboratively participates and drives key company-wide objectives;
- Collaborating with and managing multiple external Agency relationships;
- Lead market research, analysis, and competitive intelligence initiatives to identify potential new markets for growth opportunities;
- Drive strategies, governance, best practices, and marketing guidelines enterprise wide;
- Responsible for the organizational and operational effectiveness of the Integrated Marketing team;
- Develop and optimize consistent, repeatable & measurable processes for the ministry to quickly adapt to changing business conditions;
- Regularly monitor the latest technology and build an industry peer group to learn & apply best practices;
- Accelerate change through the marketing organization by applying measurement and accountability;
- Facilitate growth, sales, and marketing strategies;
- Organize multiple trade show strategies and oversee the execution;
- Oversee the creation of external communications materials including annual reports, marketing brochures, videos, publications etc.
Requirements:
- Thrives working within a fast-paced environment;
- Minimum of 5 years of experience managing marketing operations in a senior marketing management role;
- Position is based at headquarters in San Diego, CA. with frequent travel required;
- 10+ years of marketing and business development experience, including 5+ years in a management role with a sophisticated law firm;
- Proven experience planning, developing, and implementing successful business development initiatives;
- Strong character, ethics and integrity;
- Accelerate change through the marketing organization by applying measurement and accountability;
- Excellent judgment and creative problem solving skills, including negotiation, and conflict resolution skills;
- Demonstrated managerial talent and ability to allocate resources efficiently;
- Self-reliant and results oriented;
- Develop and optimize consistent, repeatable & measurable processes for the ministry to quickly adapt to changing business conditions;
- Regularly monitor the latest technology and build an industry peer group to learn & apply best practices;
- Responsible for the organizational and operational effectiveness of the Integrated Marketing team;
- Strong network: you have access to a solid network, that provides us great new talents;
- Experience in acquiring and building up to 100,000+ clients.