The Brand Marketing Strategy Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management including understanding market demands, technology trends, and the competitive field. Being a Brand Marketing Strategy Director typically reports to top management. Typically requires a bachelor’s degree. The Brand Marketing Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Brand Marketing Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Director, Marketing & Brand Strategy Job Description Template
Our company is looking for a Director, Marketing & Brand Strategy to join our team.
Responsibilities:
- Organize and execute business development and marketing events, including a robust conference and tradeshow presence;
- Lead, mentor, and build Rho’s Marketing and Brand Strategy team;
- Manage the department operating budget, including oversight of vendors and contractors;
- Drive digital strategy to focus on increasing pipeline and conversions;
- Collaborate with business development team to build brand awareness within relevant research and client communities;
- Performs other duties as assigned;
- Manage the Strategy team and provide professional development coaching and learning opportunities to staff;
- Develop and manage a marketing strategy and yearly budget to grow Rho’s business in the pharmaceutical and biotech market;
- Lead efforts for market and competitor research;
- Develop and lead a comprehensive account management model to serve partners across the organization;
- Serve in a key management capacity for emergency and crisis communications, including evening and weekend availability;
- Develop and oversee the execution of marketing campaigns;
- Oversee marketing operations, including planning, assessment, and analysis of all aspects of the department’s work;
- Oversee and manage website analytics, content, and landing pages.
Requirements:
- Strong organizational skills and attention to complex program details;
- Ability to effectively manage agency and vendor relationships;
- 5+ years of recent CRO marketing experience;
- Substantial experience with project management software (e.g. Asana, Wrike);
- Experience collaborating with a diverse team of professionals in an environment of partnership;
- Desire to mentor, cultivate, and manage a team of professionals of varying experience and expertise;
- Minimum 7 years of experience in a senior marketing strategist position in corporate, agency, education, or non-profit contexts;
- Experience with Hubspot and Salesforce preferred;
- Substantial project management experience, with demonstrable successes in a complex organization;
- Experience driving results in a highly matrixed environment;
- Successful track-record of continual assessment, analysis, and repositioning of work to meet evolving organizational needs;
- Effective presentation, documentation and interpersonal skills;
- 10+ years leading professional services/B2B marketing efforts and teams;
- Ability to effectively interface with senior management;
- PMI Certification is a plus.