Director of Brand Marketing Job Description

Director of Brand Marketing Job Description Template

Our company is looking for a Director of Brand Marketing to join our team.

Responsibilities:

• Build and grow a supporting team of strategists over time;
• Keep up-to-date on marketing best practices and trends affecting client ROI;
• Lead strategic conversations around brand strategy, marketing strategy, and execution;
• Collaborate with account teams to conduct strategic account planning and drive organic growth;
• Lead the overall development of integrated brand marketing plans in conjunction with Communications and other cross-functional partners;
• Lead client immersion and discovery to confirm market, audience and brand opportunities aligned to clients’ business and marketing goals;
• Conduct competitive reviews to gain insights that drive innovation and differentiated experiences to help our clients lead digitally;
• Here’s your day-to-day;
• Support new business activities by providing strategic oversight and client interfacing;
• As necessary, create insight-driven creative briefs that inspire emotionally resonant creative work from our team and external partners;
• Brief and collaborate with creative and design teams to develop content themes and brainstorm innovative solutions;
• Make presentations internally and externally to support ongoing education of staff and clients;
• Create frameworks for thought leadership, as part of evolving and upleveling our work;
• Ensure a cohesive brand proposition is presented to our customers across digital, community, above-the-line, social and in-app products;
• Ensure we are building a quick, empowered, efficient regional marketing program that includes a strong feedback loop.

Requirements:

• A to Z Marketer: strong brand marketing with an understanding of how leading marketing also supports finance, product, and operations;
• Excellent project management and presentation skills are required;
• Excellent collaboration, negotiation and facilitation skills are required;
• Cultural leader for the business as a whole;
• Excellent strategic and conceptual thinking, problem solving, and decision-making skills are required;
• Ability to travel as needed is required, estimated around 20%;
• Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision;
• A minimum of 10 years’ experience with a combined portfolio of experience that touches consumer, tech, and related policy communications;
• Excellent and persuasive communication skills; able to clearly articulate and sell your strategies in relatable and convincing ways;
• The capacity to be nimble and flexible. Able to chart the course but openness to adapt in order to achieve goals;
• Experience working to advance an issue in an advocacy role and an understanding of how to shape information for specific audiences;
• Digitally savvy, knowledgeable of modern marketing and digital best practices;
• Minimum five years of experience working in B2C Marketing;
• Comfort with setting up, performing and evaluating output from primary, secondary, and behavioral research methods;
• Highly resourceful to find the lead insights from diverse and robust data sources including search, social, web data and client provided documentation.