Digital Marketing Coordinator Job Description Template
Our company is looking for a Digital Marketing Coordinator to join our team.
Responsibilities:
- Evaluate campaigns against key metrics and optimize accordingly;
- Growth goals to increase: App Installs, App Activity, Retention, Monetization;
- Assist in implementing annual digital marketing plan for current & future YAM Properties’ commercial shopping & lifestyle centers;
- Supports internal process improvements to help hone best practices for all aspects of project delivery;
- Oversee design (social profile banners, icons, visuals to accompany organic and paid posts);
- Manage social media accounts and create original content for posts/campaigns for our communication channels;
- Assists in building, testing and QAing lead nurture campaigns via email in Pardot;
- Together with the Digital Marketing Manager define brand identity and tone for social media outlets;
- Proactively identifies, communicates and troubleshoots challenges;
- Design, create and manage promotions and social ad campaigns;
- Manage efforts in building and managing online reviews and reputation;
- Collaborate with team members on product and service launches from concept through development, delivery, launch and post-launch;
- Interface with other sales and marketing communication functions including but not limited to PR and Event Managers;
- Measures ROI and effectiveness of all initiatives and provide reporting;
- Supports in research and evaluation of new media partners and opportunities.
Requirements:
- Experience working with content, marketing and/or creative teams;
- Experience working with global teams across multiple time zones is a plus;
- Apple Search Ads and other relevant digital marketing channels are a plus (i.e. Snapchat ads, Spotify ads, etc);
- Preferred: proficient in Google Adwords Universal App Campaigns (UAC);
- Proficient in Google Analytics, Google AdWords, Facebook Ads Manager;
- You’re not afraid to try new things and jump in with both feet when faced with challenges;
- You have a love for digital marketing and possibly even a degree;
- Entrepreneurial;
- Knowledge of the banking industry;
- College degree in digital marketing including graphic design or related field;
- Creative content writing skills targeted towards external audience in the form of Tweets, Google Ads, and Facebook/LinkedIn posts;
- Passion for content and video production is an advantage;
- Must have knowledge and experience with commonly used website and HTML development tools;
- Experience allocating & managing large ad budgets is a plus;
- Strong conceptual and design skills with the ability to offer creative input and design solutions.