Digital Media Planner Job Description Template
Our company is looking for a Digital Media Planner to join our team.
Responsibilities:
- Keep current on media trends;
- Vet different partners in partner selection process to build a comprehensive media process;
- Evaluate communication goals of potential media plans and make best recommendations;
- Delegate to, and work with, junior team members on daily tasks in order to grow their knowledge base and expand individual management skills;
- Gather statistics, and from these data runs, chart and identify trends to make the numbers reflect recommendations supported by metrics;
- Confer with Associate Media Director, clients, and/or Account Services to establish media objectives and strategies for advertising campaigns;
- Develops and designs digital media campaign concepts and strategies that are rooted in client business metrics;
- Identifies opportunities based upon knowledge of client, media and marketplace and then delivers high-quality buys;
- Manages media buying process from writing RFPs, negotiating proposals, and establishing tactical level recommendations that align with media strategy;
- Provide strategic guidance to the media planning team;
- Promote positive working relationships within the department, the company, and the vendor community;
- Manage all facets of campaign execution by working with Assistant Media Planners;
- Provide ideas and feedback to help continuously improve our team’s processes;
- Assist with monthly billing process; reconcile billing discrepancies;
- Manage, review, and analyze all client facing deliverables.
Requirements:
- 3-4 years of digital agency experience with working knowledge of;
- Understanding of online advertising and direct marketing;
- Ability to manage day-to-day program execution with high attention to detail;
- Knowledge and experience with relevant media tools and resources such as DoubleClick, Facebook Business Manager, Google Ads, YouTube and DSPs;
- Proficient in managing complex data set and financials;
- At least 1 years of sophisticated digital media experience. 2+ is preferred;
- Strong proficiency in Word, Excel, PowerPoint;
- Ability to balance analytical and creative thought; you love telling stories through compelling imagery backed by metrics;
- Aptitude to translate complexity into simple and intuitive communications; outstanding written and oral communications skills;
- Advanced Excel skills, formulas, pivot tables, etc;
- Bachelor’s degree in marketing, advertising, communications or related field;
- Experience in a client-facing role; can deliver recommendations and presentations with confidence backed by logic;
- Deep understanding of media metrics, digital media testing methodology and optimization strategies;
- Keen attention to detail; you proofread your grocery lists.twice;
- 2+ years professional experience in digital media planning and buying.