Marketing Operations Associate Job Description Template
Our company is looking for a Marketing Operations Associate to join our team.
Responsibilities:
- Identify sources of growth and/or profitability efficiencies in current or new areas through strategic thinking and creative analytics;
- Managing an agency to operationalize and maintain Deputy’s Hubspot instance;
- Ensure all platform notifications conform to COPPA, VPAA, GDPR and other legal or compliance requirements;
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias;
- Managing MYT’s social media presence on LinkedIn, Instagram, and Facebook;
- Traffic notifications utilizing targeting capabilities while balancing against business goals;
- Making strategic recommendations based on detailed analysis done through Salesforce, Hubspot, and other data sources to help drive Deputy’s growth;
- Drive platform channel optimization and best practice adoption;
- Organizing email marketing initiatives for holidays, upcoming events, newsletters, etc. We use Squarespace, which is entirely user-friendly;
- Implement and audit all analytic encoding to enable channel effectiveness;
- Drive channel reporting and run ad-hoc analysis when requested;
- Partnering with key marketing stakeholders to ensure we have global consistency across tools and reporting;
- Manage each notification build end-to-end, ensuring flawless execution and quality assurance.
Requirements:
- Scripting (e.g. AMPscript, Liquid);
- Experience with Salesforce Marketing Cloud, Braze, Localytics;
- Extensive experience with SQL or other query languages;
- Attention to detail, with an ability to identify issues and implement remedies;
- Self-Starter;
- Experience with Hubspot (or other marketing automation tools) and Salesforce (other MarTech Tool experience is a big plus );
- Python, R, or other scripting language used to handle large datasets;
- 2+ years in marketing, consulting, internal strategy, or advertising experience, driving channel optimization and insights for stakeholders;
- Experience supporting a large stakeholder team (we’re global and distributed);
- 1 – 2 years of relevant Marketing Operations experience;
- Strong project and program management skills;
- Proficient in agile methodologies and working knowledge of Jira/Confluence;
- Analytic orientation and curiosity, using insights to drive your next course of action;
- Statistical Analysis;
- An understanding and administration of testing best practices.