Social Media Community Manager Job Description Template
Our company is looking for a Social Media Community Manager to join our team.
Responsibilities:
- Work with and manage any marketing interns, training and managing their workload;
- Suggest and implement new features to develop brand awareness such as social campaigns, promotions and contests;
- Monitor and track all social analytics and provide recommendations to the team related to content and best practices;
- Provide social support for our online retailers, working with our Sales and Marketing teams to understand priorities and needs;
- Manage relationship with customer service agency, fielding any escalations and customer challenges, and providing new product training materials;
- Use the voice of our brand to manage all community communications;
- Leverage social listening and benchmarking applications to further inform/drive social media content needs;
- Respond to all comments and customer questions on all posts; monitor and report on feedback and online reviews;
- Create engaging, concise, and witty on-brand content for weekly and transactional emails;
- Optimize company pages within each platform to increase the visibility of the company’s social content;
- Strategize, create and keep a monthly calendar for email marketing and social media content;
- Identify and engage advocates (successful bloggers, highly engaged players, etc.) to extend and increase brand awareness;
- Plan, create and publish content on social media channels (static, video, live streams, etc) daily to support and engage community;
- Measure and report impact of social media content and campaigns across all social channels;
- Identify and analyze issues, patterns and trends in player requests & product performance then escalate to the game team.
Requirements:
- Excellent copywriting, communication, and multitasking skills;
- 2-3 years proven work experience as a Social Media Manager or Coordinator;
- Experience in the beauty or related industry and a passion for beauty products;
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills;
- Customer-centric; ability to engage and develop relationships with followers;
- Knowledge of social media management tools a plus (including but not limited to Sprout Social, Mention, Facebook Analytics, and Google Analytics;
- Previous PR experience a plus;
- Ability to track, interpret and report on customer engagement KPI’s and metrics;
- Bachelor’s degree;
- Demonstrated ability to juggle numerous projects and meet deadlines;
- Problem solving skills;
- Goal-oriented self-starter with a strong desire to innovate;
- 3+ years of experience in online community development, Forum discussion moderation, Social Media management or online marketing;
- Creative, innovative, and resourceful;
- Experience live streaming or video streaming community content.