VP, Demand Generation Job Description Template
Our company is looking for a VP, Demand Generation to join our team.
Responsibilities:
- Work collaboratively with marketing managers and content managers to determine messaging and content to improve message effectiveness;
- Manage database, email deliverability and email best practices;
- Work effectively as a team member with other members of management;
- Digital and campaign performance, making recommendations for future improvements based on test results, customer input and your own creative ideas;
- Cascade annual plans to team members to operationalize and report progress against regularly;
- Manage designers to produce create engaging, high performing digital campaigns;
- Lead the account-based marketing team and drive accountability to performance results across targeted enterprise accounts;
- Implement a culture of testing to continuously improve campaigns and program results;
- Manage marketing operations and the marketing tech stack including Marketo, Salesforce, and other demand generation systems;
- Manage team members’ performance including formal reviews, establishing departmental and individual objectives and performing applicable assessments;
- Manage content contributors and designers to design, implement and analyze tests to improve email performance and customer engagement;
- Lead and mentor both direct and indirect reports with the goal of improving their professional expertise to better serve business initiatives;
- Ensure that business is conducted with integrity at all times and that behavior aligns with iCIMS policies, procedures, and core competencies.
Requirements:
- Growth mindset with results-driven approach to work (testing, measuring, iterating);
- Excellent verbal and written communication skills, ability to prepare clear and concise documents;
- Exceptional project management skills and attention to detail;
- Hands on experience in leading campaign creation using an enterprise-level marketing automation solutions, ideally Marketo & Salesforce;
- Ability to troubleshoot and problem solve;
- Experience in designing, building, and optimizing websites, social pages, SEO/SEM campaigns;
- 8+ years of successive demand generation experiences in B2B organizations;
- 5+ years of managing demand generation and customer engagement programs in technology/software space (or equivalent skills and knowledge);
- Strong understanding of customer lifecycle/nurturing marketing, segmentation and testing strategies;
- Strong track record of driving leads and funnel conversion programs;
- Experience in driving a culture to adopt A/B testing and optimization practices;
- Team player and dedicated people manager passionate about learning and coaching;
- Self-motivated and willing to contribute to a strong team environment;
- Ability to articulate and champion digital campaign best practices;
- Strategic thinker with meticulous attention to detail.