Demand Generation Job Description Template
Our company is looking for a Demand Generation to join our team.
Responsibilities:
- Manage Swarm’s newsletter and email marketing; develop and grow our community audience;
- Continually develop, differentiate, and grow Swarm’s brand equity across all target audiences;
- Lead an experimentation-driven strategy for Swarm’s web based sales platform;
- Update leadership team on campaign plans/results; make marketing investment recommendations.
Requirements:
- Experience marketing hardware and/or IoT products;
- Proven ability to build, measure and increase pipeline;
- Self-starter who is able to function in a lean marketing structure with aggressive growth goals;
- Experience in a marketing capacity at an early-stage deep/hard tech company;
- 5+ years of marketing experience at technology startups;
- Recent experience developing online channels with a focus on lead generation and conversion;
- Bachelors/Masters degree in Business Administration, Marketing, Engineering or related field;
- Demonstrated experience driving qualified leads from wide variety of channels on and offline.