Demand Generation

Demand Generation Job Description Template

Our company is looking for a Demand Generation to join our team.


  • Manage Swarm’s newsletter and email marketing; develop and grow our community audience;
  • Continually develop, differentiate, and grow Swarm’s brand equity across all target audiences;
  • Lead an experimentation-driven strategy for Swarm’s web based sales platform;
  • Update leadership team on campaign plans/results; make marketing investment recommendations.


  • Experience marketing hardware and/or IoT products;
  • Proven ability to build, measure and increase pipeline;
  • Self-starter who is able to function in a lean marketing structure with aggressive growth goals;
  • Experience in a marketing capacity at an early-stage deep/hard tech company;
  • 5+ years of marketing experience at technology startups;
  • Recent experience developing online channels with a focus on lead generation and conversion;
  • Bachelors/Masters degree in Business Administration, Marketing, Engineering or related field;
  • Demonstrated experience driving qualified leads from wide variety of channels on and offline.