Marketing Copywriter Job Description Template
Our company is looking for a Marketing Copywriter to join our team.
Responsibilities:
- Collaborating with the team on both internal and client-facing goals every quarter;
- Conducting product research using internal materials, interdepartmental SMEs, and;
- Editing and proofreading white paper, sales, and blog content is written by other team members;
- Writing original SEO content, like meta descriptions, title tags, and photo captions;
- Copy-editing and proofreading for others on the team;
- Supporting the Marketing Director in other content development tasks as needed;
- Self-managing internal deadlines;
- Writing long-form copy for client digital marketing campaigns, including e-books, checklists, guides and blogs;
- Writing support copy for additional web pages and marketing materials that is customer-focused, easy to understand, and helpful;
- Generate and pitch product marketing ideas;
- Edit and proofread copy as needed;
- Assist with short-form copy creation for other verticals as needed;
- Write clear, attractive copy with a distinct voice;
- Interpret copywriting briefs to understand project requirements;
- Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages).
Requirements:
- Excellent written and verbal communication skills;
- Firm grasp of E-commerce best practices;
- Basic HTML skills preferred;
- Strong understanding of consumer motivation;
- Self-motivation to drive tasks and projects to completion;
- Understanding of keyword placement and other SEO techniques;
- Superb spelling and grammar;
- Process and procedure oriented;
- In-depth research, analytical, and learning skills;
- Strong portfolio showing a variety of marketing executions with an emphasis on digital;
- Excellent communication skills and ability to strike a balance between showing initiative and seeking input from others;
- Bachelor’s degree in marketing, journalism, communications, or a related field;
- 3-5 years meaningful experience at an ad agency or in-house creative team with a strong focus on digital marketing;
- Highly collaborative team player;
- Detail-obsessed with a high standard for professionalism.