Digital Marketing Associate Job Description Template
Our company is looking for a Digital Marketing Associate to join our team.
Responsibilities:
- Prepare (monthly, quarterly and annual) forecasts;
- Assist Team Lead with developing e-marketing strategies and campaigns;
- Identify and analyze competitors;
- Tracking online marketing activities;
- Any other responsibilities the leadership deem valuable or necessary;
- Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences);
- Creating and managing email marketing efforts;
- Collaborate with global marketing managers and associates to develop and repurpose campaigns based on the needs of the market;
- Stay up-to-date with digital technology developments;
- Remain current on our audience’s preferences and proactively suggest new campaigns;
- Collaborate with global marketing managers and associates to develop and repurpose campaigns based on the needs of the market;
- Create and edit creative content to be used in marketing campaigns;
- Identify advertising needs;
- Keep up with industry trends, news, or changes that might impact Liftable Media’s business;
- Coordinate with content team to publish memes, posts and other article-related sponsored content.
Requirements:
- Ability to communicate to Latin American markets by learning their needs and verbiage;
- Must be a self-starter and self-learner with a passion for digital marketing and data;
- Excellent copywriting and creative skills;
- Expertise with SEM/PPC campaigns;
- Demonstrated understanding of marketing strategy and tactics;
- Strong analytical and critical thinking skills required;
- BS degree in Marketing or relevant field preferred;
- 3-5 years of experience developing and executing B2B marketing programs covering multiple channels;
- Proven work experience as a Digital Marketing Associate or similar role;
- Experience in developing marketing content, preferably in Spanish or Portuguese;
- Solid knowledge of web analytics tools such as Google Analytics;
- Hands on experience with online marketing tools and practices;
- Familiarity with web design and HTML;
- Proven work experience as a Digital marketing strategist or Digital marketing manager;
- Excellent written/verbal communication, project management, and analytical skills.