Head of Content Marketing and SEO

Summary of the role The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift. This role leads the content engine behind that strategy. You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. You'll report to the VP of Revenue Marketing - Legal and Government, and partner closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read. Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns. The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes. Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network. Outcomes you'll drive in year one A defined editorial point of view that's recognized in the market, measured through share of voice Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio. A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority. About You7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team. A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed. Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy. Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft. Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production. Experience in legal, regulated, or professional services markets is a strong plus. Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. Eligible office location(s) for this role include one or more of the following: Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About UsThomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. Join us and help shape the industries that move society forward.To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. United States of America, Eagan, MinnesotaType: Full time