SDR - Sales Development (Remote)

Our healthcare system is the leading cause of personal bankruptcy in the U.Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; Cedar is looking for Sales Development Representatives to generate new pipeline, help shape our first BDR program, and connect healthcare leaders with Cedar’s solutions.

This role will sit within Cedar’s Demand Generation team, part of the broader Marketing organization, and partner closely with Sales, Product Marketing, and Revenue Operations. SDRs will be responsible for engaging priority accounts, following up on high intent signals, and turning marketing and outbound activity into qualified sales conversations.

As some of Cedar’s first SDR hires, you’ll have the opportunity to help shape how the function operates from the ground up. You’ll work closely with Marketing and Sales to test new approaches, identify what converts, and help establish the processes, messaging, and best practices that can scale with the team

This is a high impact role for someone who is curious, persistent, and comfortable building relationships with senior healthcare leaders. The ideal candidate can research accounts, personalize outreach across email, phone, and LinkedIn, and connect Cedar’s value proposition to the priorities of healthcare organizations.

SDRs will play a key role in helping Cedar build a repeatable outbound motion, generate qualified pipeline, and strengthen coordination between Marketing and Sales.

Identify and engage prospects within Cedar’s ideal customer profile through targeted outreach across email, phone, and LinkedIn.

Respond promptly to prospects who engage through Cedar’s website, webinars, events, campaigns, and other marketing programs.

Build relationships within priority accounts: Research target organizations, identify key stakeholders, and map relationships to uncover the best paths into an account.

CRM & Pipeline Hygiene: Maintains CRM data accuracy across events, campaigns, and outreach; Add thoughtful phone and LinkedIn outreach alongside AI driven email sequences to create a more complete, personalized prospecting motion.

Qualify sales opportunities: Conduct initial discovery conversations with prospects, understand their needs and priorities, and qualify opportunities for Cedar’s sales team.

Help create new prospecting strategies, messaging, and creative approaches for reaching target accounts and personas.

Personalize outreach: Tailor messaging based on buyer persona, company profile, technographics, account context, buying signals, and Cedar’s core value propositions.

Partner with Account Executives: Work closely with Cedar’s sales team to prioritize accounts, coordinate outreach strategies, share account intelligence, and ensure strong handoffs when prospects are ready for deeper conversations.

Test new approaches, share what is working, and help build the processes and best practices that will shape Cedar’s SDR program.

At least 1 years of experience as a BDR, SDR, or in a similar sales development role.

Demonstrated experience with outbound prospecting across email, phone, and LinkedIn.

Experience conducting initial discovery conversations and qualifying prospects for sales teams. Hands-on experience with CRM and sales technology, such as Salesforce, Gong, and LinkedIn Sales Navigator.

Experience using third party intent data or account intelligence platforms to inform outreach, 6sense Sales Intelligence, is preferred.

Experience capturing key business data to support later stage sales conversations and product investment justification.

Strong written and verbal communication skills, with the ability to personalize messaging for different buyer personas and accounts.

Comfortable working in an environment where you will help build the process, not just follow an existing playbook.

Bring curiosity and ownership : you connect the dots, uncover what matters, and find new paths into accounts while helping shape what great prospecting looks like

Stay focused on impact: you prioritize the work that creates meaningful conversations, qualified pipeline, and progress toward Cedar’s mission.

Salary/Hourly Rate Range* in CA, NY, NJ, CT, WA : $61,600 - $77,000

Salary/Hourly Rate Range* NOT in CA, NY, NJ, CT, WA: $55,440 - $69,300

This role is also bonus eligible

LI-REMOTE

Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year

• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: View email address on aiapply.co (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles), and health benefits, including fertility & adoption assistance, that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally

Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. "Over the past several years, we've raised more than $350 million in funding & have the active support of Thrive and Andreessen Horowitz (a16z).

As of November 2024, Cedar is engaging with 26 million patients annually and is on target to process $3.5 billion in patient payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.