Head of E-Commerce Wholesale (f/m/d)

At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you’ll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman’s, and Pangburn’s have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let’s continue making chocolate lovers happy!

As a D2C Ecommerce Manager, you will be responsible for the strategic roadmap of Russellstover.com, our D2C ecommerce business. You will work cross-functionally and with the Global Lindt team, in identifying and implementing the overall short and long-term strategy for site functionality and design (A/B testing, analytics), new programs, portfolio & promotions, and technical sprints, while managing the day-to-day operations and execution of the Russellstover.com website with focus on achieving sales and profitability goals.

This a hybrid role, onsite 3 days a week in Kansas City, MO. Relocation within the continental U.Oversee the day-to-day performance, operation, and optimization of the Russellstover.com e-commerce Magento platform, accountable for conversion, profitability, and revenue goals.

Identify and execute strategic roadmap to ensure site operations, merchandising, and consumer journey are optimized and lead to measurable outcomes.

Enhance the customer journey across key seasons and everyday offering by improving site content, navigation, product discovery, and checkout processes.

Full ownership and management of the D2C eCommerce channel P&L and product forecasting

Lead strategy and oversee execution of SEO, SEM, email marketing, affiliate, loyalty program, and social media advertising, for increased site traffic and conversions.

Conduct A/B tests and monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, average order value, and customer lifetime value, providing actionable insights to improve performance.

Ensure site and marketing is legally compliant

Manage and develop one direct report (Ecommerce Specialist) - fostering a culture of innovation, collaboration, and accountability.

A Bachelor's degree in a related area and up to 5 years of related experience in day-to-day, or equivalent work experience

Have managed a D2C ecommerce business that enables consumer transactions, leading its roadmap strategy & execution

Experience with promotional activity strategy for a D2C business, with proficiency in SEO, Google SEM, Google Analytics, and related email management platforms (Listrak, Klayvio, Mailchimp, or similar) - CRM a plus

Ability to analyze complex problems or data sets that provide clear strategic roadmaps and outcomes.

A/B testing, UX/UI experience

Strong financial acumen, with P&L ownership & product forecasting experience

Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation

Experience with Adobe Magento platform

Experience in HTML, consumer journey mapping, and social media ads

Ensure adherence to Good Manufacturing Practices (GMP) guidelines during plant visits to support product quality and uphold food safety standards.

Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the company’s food safety and quality objectives.

Promptly report any observed or suspected issues that may impact food safety, quality, or compliance to the designated plant personnel, to support timely corrective actions and maintain compliance.

Actively contributes to the continuous improvement of the company’s Food Safety Culture through engagement and actions aligned with your role.

At Russell Stover Chocolates, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace.

We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.

Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.