Head of Marketing (Temp)

We're hiring a Marketing Manager to own the marketing engine for ROAD iD, our flagship brand. You'll run the promo calendar, buy media on Meta, hold our Google agency accountable, manage our pro cyclist ambassadors, own email and SMS, and our limited edition product roadmap.

If you're early in your career and tired of job postings that demand five years of experience for entry‑level pay, keep reading. Today, ROAD iD is the leading brand of athletic identification, trusted by millions of runners, cyclists, and adventurers. That’s the brand you’ll be marketing.

You’ll be the dedicated Marketing Manager for ROAD iD, reporting to our Head of Marketing. You’ll be supported by two shared teams: our eComm Team (site content, conversion‑rate optimization, friction‑fighting) and our Creative Team (on‑brand assets, delivered through our Creative Supply Chain). Meta Media Buying - you’ll run the ROAD iD Meta ad account, hands‑on keyboard. We believe Meta is the tip of the spear for our brands’ growth, so yes, we’re trusting you with the spear. You’ll be trained by our Head of Marketing and we meet weekly with a dedicated Meta coach.

Google Agency Liaison - our Google Ads program is run by an agency. Brand Partnerships - you’ll manage our ambassador program of professional cyclists, and you’ll collaborate with the Head of Marketing on new and existing partnership opportunities.

Email & SMS - you’ll own the ROAD iD email and SMS program: campaigns, flows, audience segmentation, and testing. You won’t be writing as a brand; Within your first year you’ll have hands‑on‑keyboard experience buying Meta media on a real account with a real budget. You will have managed an agency relationship, run an email program end to end, and have worked directly with a founder who has been building DTC brands for 25 years.

Road ID Brands is over 25 years old, and the marketing team you’ll join has over 75 combined years of eCommerce experience. Our objective is that the person we hire this year is running something much larger five years from now. Road ID Brands is an over 25‑year‑old, founder‑led company headquartered in Covington, KY. Our Core Values are Be Remark‑Able, Fanatically Personal, Care Deeply, Ear to the Ground/Eye to the Sky, and Cheerfully Serious. In‑house in our fun, urban Covington, KY office (5 min from downtown Cincinnati, OH). Because this role comes with real training and mentorship, in‑person is how it works best. You want ownership early in your career and you understand that ownership means the numbers have your name on them.

The group project where you cared “too much.” Maybe you already listen to a DTC (Direct to Consumer) podcast or two. Maybe you follow a few operators or marketing experts on X. Either way, you learn because you can’t help it, not because someone assigned it.

Analytical AND creative. We’re an AI‑forward marketing organization. AI can draft. What it can’t do is tell you whether the draft sounds like a person or a press release. That takes taste and the stubbornness to edit until it’s right. Our Core Values include Care Deeply and Fanatically Personal, and these come to life through our customer journey and how we treat one another, not as posters in the breakroom. We’re deliberately hiring someone who is excited to learn how we approach eCommerce marketing. Wet cement, not set concrete.

Competitive Health Care Plan (3 Medical plan options available, along with Dental & Vision)

Life Insurance (Basic, Accident, and AD&D)

Short Term & Long Term Disability Insurance Plans

Annual Wellness/Fitness reimbursements of up to $400 each calendar year towards your physical, mental, or financial wellbeing

$Professional Development Opportunities, including tuition discounts through UC Online

9 paid holidays per year

A fun and rewarding work culture of collaboration, and flexibility (including reduced Summer Hours) for work/life balance