Client Service & Marketing - Head of Marketing

Go-To-Market Manager

The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that introduce new products, features, and services to our clients. This team works cross-functionally across Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly communicated, and positioned for adoption and revenue impact. The GTM team partners with other teams to define target audiences, develop messaging and positioning, equip customer-facing teams with the tools and training they need, and monitors performance to refine and optimize future launches. Their goal is to create a seamless, repeatable process that accelerates product adoption, strengthens customer engagement, and drives predictable revenue growth. The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functional strategies that bring new products, features, and services to market. This role acts as the connective tissue between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-planned, clearly communicated, and successfully adopted by customers and internal teams.

Lead the planning and execution of go to market strategies for new products, enhancements, and strategic initiatives

Partner closely with Product to understand roadmap priorities, value propositions, and target customer segments

Partner in the development of positioning, messaging, and launching materials that clearly articulate product value

Drive sales and customer Success by assisting adoption team with training, playbooks, competitive insights, and objection handling resources

Develop and analyze market trends, customer feedback, and competitive intelligence to inform GTM strategy

Track launch performance, adoption metrics, and revenue impact, and recommend optimizations - Lead pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams for leadership approval

Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation.

Complete projects and other duties as assigned by supervisor.

Experience in go-to-market strategy, product marketing, sales enablement, or related roles

Strong analytical mindset with comfort interpreting data to guide decisions

Proven ability to create, execute, and manage sales and marketing programs to generate revenue.

Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly preferred

Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed.

PrismHR is a fast-paced SaaS company which provides customers with a cloud-based payroll process software application. PrismHR also provides professional services including system implementation consulting, custom configurations, and training. Lastly, via the Company's Marketplace platform customers and end users access other human resources and employee benefits applications from PrismHR's Marketplace Partners.

Diversity, Equity and Inclusion Program/Affirmative Action Plan: We have transformed our company into an inclusive environment where individuals are valued for their talents and empowered to reach their fullest potential. At PrismHR, we strive to continually lead with our values and beliefs that enable our employees to develop their potential, bring their full self to work, and engage in a world of inclusion. We aren't just checking a box, we are truly committed to creating a workplace that celebrates the diversity of our employees and fosters a sense of belonging for everyone. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about our roles but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. We particularly encourage applicants from traditionally under-represented groups as we seek to increase the diversity of our workforce and provide fair opportunities for all. The Company's policy prohibits unlawful discrimination based on sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions, the actual sex of the individual, or the gender identity or gender expression), race, color, religion, including religious dress practices and religious grooming practices, sexual orientation, national origin, ancestry, citizenship, marital status, familial status, age, physical disability, mental disability, medical condition, genetic information, protected veteran or military status, or any other consideration made unlawful by federal, state or local laws, ordinances, or regulations. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company and prohibits unlawful discrimination by any employee of the Company, including supervisors and co-workers.

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PrismHR provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need a reasonable accommodation due to a disability, you may use the following alternative email address to contact us about your interest in employment at PrismHR: View email address on click.appcast.io.