Head of Influencer Marketing

Influencer Marketing Manager

As an Influencer Marketing Manager at Whatnot, you will own influencer strategy and execution across the paid influencer program. You will manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators, operating within existing systems, iterating on them, and building future versions.

Identify, outreach, and close deals with the most impactful influencers across YouTube, TikTok, and Instagram. Own these relationships end-to-end — from first contact to long-term performance.

Drive the Pipeline

Influencer Strategy: Develop campaigns that map to specific creator archetypes and activation formats, partnering closely with the Category Marketing team.

Outreach: Source and reach creators through email, DM, or other creative channels that drive results.

Negotiate contracts in line with CAC, FTB, and LTV targets. Account Management: Provide white glove support to partners, ensuring a strong product understanding, high-quality content, on‑time delivery, and prompt payment.

Build and manage a scalable creator roster — from macro and top‑tier relationships that drive outsized impact to a bench of mid‑tier creators that can be activated at volume.

We offer flexibility to work from home or from one of our global office hubs. Team members in this role must live within commuting distance of one of our San Francisco, New York City, or Los Angeles hubs.

People who thrive at Whatnot are comfortable figuring things out, biased toward action, and genuinely curious about what they’re building. You should have 4+ years of influencer marketing experience, plus:

Proven track record running end‑to‑end influencer campaigns that deliver performance‑driven results, owning the full deal lifecycle from sourcing through execution.

Experience managing top‑tier and macro creator relationships, with instincts to know when to push, when to hold, and how to unlock outsized value from a partnership.

Immersed in internet culture and can use that knowledge to identify trends, creators, and opportunities for the Whatnot brand to build and grow.

Strong at writing creative briefs and providing clear direction to creators — you know what good content looks like and can articulate why.

Deeply analytical and comfortable using data to drive decisions, iterate on strategy, and report on program performance.

Can take an open‑ended challenge, form a point of view, and execute — equally comfortable improving an existing playbook or building a new one.

Scrappy and flexible. Flexible Time off Policy and Company‑wide Holidays (including a spring and winter break)

Health Insurance options including Medical, Dental, Vision

Work From Home Support

• 1,000 home office setup allowance
• 150 monthly allowance for cell phone and internet

450 monthly allowance on food

$Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.