Business Development Manager - Marketing

At Keywords, we are using our passion for games, technology and media to create a global services platform for video games and beyond. Our aim is to become the “go to” provider of technical services.

We enable leading content creators and publishers to leverage our expertise and capacity across the lifecycle of interactive content. In so doing we empower our clients to remain lean and agile, and to focus on creating the most engaging experiences.

Keywords is trusted and relied upon by many of the world’s leading video game companies to work alongside them during concept, development and live operations by leveraging the breadth and depth of our industry leading service lines every step of the way.

As the Business Development Manager - Marketing (Engage service line), your primary mission is to drive strategic revenue growth within the North American Video Games market. You will leverage your deep industry expertise to secure high-value partnerships with global games publishers, articulating Keywords Studios’ unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence.

Key Responsibilities

• Core Revenue Driver: Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers.
• Service Articulation: Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle:
• Strategy & Insight: Utilizing Keywords Insights for player-persona mapping and market analysis.
• Social & Influencer Marketing: Building community-centric social strategies and executing global influencer campaigns for AAA and Indie titles alike.
• PR & Outreach: Securing high-impact media coverage and managing reputation within the gaming community.
• Creative Production: Partnering with publishers to deliver trailers, key art, and high-impact digital assets.
• Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets.
• Relationship Management: Build and nurture executive-level relationships within the marketing and publishing departments of the world’s leading games companies.
• Internal Collaboration: Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs.
• Industry Representation: Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.

• Industry Expertise: Extensive experience working directly for or with global games publishers. You must possess an "insider’s" understanding of how games are marketed and sold.

• Sales Track Record: 5+ years of proven success in a Business Development role, specifically within the video games or gaming-adjacent marketing space.
• Market Knowledge: A comprehensive understanding of the global gaming ecosystem, including platform trends, player behavior, and the social/influencer landscape.
• High-Level Network: An active, "warm" network of contacts within the North American gaming industry (Publishers, Developers, and Agencies).
• Communication: Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative for game leads.
• Autonomy: A self-starter with the discipline to drive sales cycles independently while reporting into a global leadership structure.

The salary range for this position is $68,000 - $100,000 depending on experience.

Keywords Studios is dedicated to following a well-established Equal Opportunities Policy. We endeavor to create a workplace, which provides for equal opportunities for all employees and potential employees.

Note to Recruitment Agencies

Please be advised that Keywords Studios does not consider unsolicited resumes, or any form of contact initiated by unauthorized third parties, including recruitment or placement agencies, unless a pre-existing, valid agreement is in place. Any fees incurred by unauthorized third parties will not be compensated by Keywords Studios. 

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Role Information: EN

Studio: Keywords Studios

Location: Americas, United States, Los Angeles

Area of Work: Media & Entertainment

Service Line: Engage

Employment Type: Full Time, Permanent

Working Pattern: Hybrid