Head of Marketing and Advertising

Hashery is a New Jersey-based cannabis dispensary brand focused on quality products, strong community connections, and a consistent in-store experience. We operate one dispensary location today and are building a scalable, compliant marketing foundation to support growth over time.
Hashery is seeking a Marketing Manager to own and execute marketing efforts for our current dispensary location. This is a hands-on, in-office role responsible for driving traffic, sales, and customer engagement through thoughtful, compliant marketing initiatives, both in store and across digital channels.
Immediate Impact
Take over and launch Hashery’s full-scale regional marketing campaigns
Develop and execute a compliance-friendly digital and social media strategy
Build partnerships with local events, festivals, and community organizations across New Jersey
Manage in-store promotions, events, and product launches to drive foot traffic and engagement
Support marketing initiatives for store expansions and new openings
Oversee the design, procurement, and inventory management of branded merchandise and promotional materials
This role is ideal for a creative, data-driven marketer who thrives in a collaborative, fast-paced environment.
Develop and execute marketing plans aligned with sales goals, seasonal priorities, and regulatory requirements
Plan and manage promotional calendars tied to product launches, vendor activations, holidays, and sales initiatives
In-Store Marketing & Promotions Own all in-store marketing initiatives, including sales promotions, holiday campaigns, product features, and vendor activations
Partner with retail leadership to ensure promotions are clearly communicated to staff and customers
Oversee in-store signage, displays, merchandising materials, and promotional assets
Ensure consistency between in-store messaging and digital communications
Customer Communications Lead the development and execution of customer-facing communications, including email and SMS campaigns
Coordinate messaging for sales, promotions, events, and holidays across email, text, and in-store channels
Ensure all communications are clear, timely, brand-aligned, and compliant
Digital & Brand Management Manage social media and digital marketing efforts within New Jersey cannabis regulations
Maintain consistent brand voice and visual standards across all channels
Manage product visibility and accuracy across digital platforms
Community & Events Support and execute in-store events, vendor days, and community activations
Represent the brand at select local or industry events as needed
Analytics, Budgeting & Compliance Track and report on campaign performance, including traffic, engagement, and sales impact
Manage marketing budgets, vendors, and timelines
Ensure all marketing activities comply with New Jersey cannabis advertising regulations
In-office availability in New Jersey (Monday-Friday), with occasional travel as needed
Flexibility to monitor and adjust campaigns, promotions, and pricing messaging on evenings and weekends
Bachelor’s degree in Marketing, Communications, or a related field
At least 5 years of marketing experience (brand management, retail, or digital marketing)
Strong portfolio demonstrating brand-building and campaign execution
Ability to manage multiple projects simultaneously
Proficiency with digital marketing tools (social platforms, analytics, Canva/Adobe, etc.)
Cannabis industry marketing experience
Familiarity with New Jersey cannabis advertising regulations
Experience supporting retail promotions and sales-driven marketing
Experience sourcing branded apparel from international suppliers, including managing samples, production timelines, quality control, and shipping
Knowledge of METRC, POS systems, and loyalty platforms
In-office schedule with occasional evenings, weekends, and in-store presence for promotions or events
Regular use of computers, design software, and analytics tools
Ability to lift up to 25 pounds (event and marketing materials)
Paid Time Off (PTO) and paid holidays
Comprehensive benefits package including health, dental, and vision
Direct collaboration with leadership in a hands-on, in-office environment
Opportunity to help shape and grow marketing strategy within a developing brand

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