Head of Marketing Operations Remote

Marketing Operations Manager
The Marketing Operations Manager is responsible for building and optimising the operational infrastructure behind Photoroom's enterprise marketing motion. This role ensures that enterprise campaigns, account-based programs, lifecycle nurtures, and PQL-to-sales flows are executed with precision, measurable impact, and clean data integrity. The focus is on translating enterprise marketing strategy into scalable automation, accurate attribution, structured lead management, and reliable reporting within HubSpot Marketing Hub. Working in close partnership with the Head of Enterprise Marketing, RevOps, and Data, this person operationalises how enterprise demand is captured, nurtured, qualified, and handed off, ensuring that marketing-generated enterprise pipeline is structured, trackable, and continuously optimised within the broader revenue framework.
Location: Work flexibly from Germany, UK, Italy, France, Ireland, Portugal or Spain, with monthly Paris office visits (fully reimbursed)
Campaign Operations & Automation

Build, QA, and maintain marketing campaign workflows in HubSpot Marketing Hub, including lifecycle nurture sequences, re-engagement programs, enterprise prospect journeys, and trial-to-paid flows
Manage campaign scheduling, list management, and audience targeting across HubSpot and in coordination with Braze (B2C lifecycle tool), ensuring consistent logic and clean audience segmentation
Maintain documentation for all marketing automation workflows and campaign logic
Attribution & Marketing Analytics

Manage campaign-level and channel-level attribution within HubSpot Marketing Hub, ensuring accurate marketing-source tracking across paid, organic, email, events, and PLG acquisition
Implement and maintain UTM taxonomy, source tracking standards, and conversion event tagging across all marketing channels
Conduct regular data quality audits on marketing attribution and campaign performance data
Build and maintain marketing performance dashboards focused on traffic, lead generation, MQL/PQL creation, and marketing-sourced pipeline contribution
Lead Management & Funnel Operations

Operationalise lifecycle stage automation for marketing-qualified leads (MQL, PQL) in alignment with the broader revenue framework
Manage list segmentation and audience building for all marketing programs, including ICP filters, behavioural triggers, and engagement scoring
Configure and maintain routing rules for marketing-generated leads, ensuring correct assignment based on predefined revenue team logic
Monitor marketing-to-sales conversion metrics and surface funnel insights to Marketing and RevOps for optimisation
ABM & Enterprise Marketing Operations

Operationalise account-based marketing programs in HubSpot: build target account lists, configure account-level tracking, and monitor engagement signals
Support enterprise marketing initiatives through intent data integration, account scoring configuration, and personalised nurture orchestration
Track event and webinar performance from registration through marketing-qualified pipeline creation, including post-event nurture management
3–5 years in a Marketing Operations, Demand Generation Operations, or Marketing Automation role at a B2B SaaS company

• Deep, hands-on HubSpot Marketing Hub experience, you have built workflows, managed lists, set up nurture programs, and debugged attribution issues yourself.
• Solid understanding of B2B marketing funnels: what MQL/PQL/SQL mean operationally, how leads move through stages, and what good and bad funnel data looks like
• Experience building multi-touch attribution models or working within a structured attribution framework
• Comfortable with UTM management, tracking pixel implementation, and basic HTML for email troubleshooting
• Strong analytical instinct, you spot data problems before they compound, and you translate marketing data into actionable insight rather than vanity metrics

Experience with Braze or a comparable B2C lifecycle/CRM tool
Familiarity with ABM platforms (e.g., 6sense, Demandbase, RollWorks) or intent data tools
Experience in a company with both a self-serve and sales-assisted motion
Marketing attribution framework implemented and aligned with the existing revenue reporting structure
Marketing automation infrastructure fully documented and auditable
Reliable, trusted marketing performance dashboards used weekly by the Marketing team
Clear visibility into marketing-generated lead volume, conversion, and pipeline contribution
30 days annual leave plus local public holidays

• Competitive equity package with stock options/BSPCE
• € 1000 one-time home office grant OR €400 per month co-working space stipend [EMEA only - Remote outside of Paris]
• €1,000 annual learning and development budget
• Private health insurance
• Access to personalised mental health support via MokaCare
• Sports and cultural activities reimbursement
• Relocation support (up to €10k) for those choosing to move to France (visa + housing support)

Note: Visa sponsorship and relocation support are only available for roles based in France.
Hiring Process

• Screening call with Talent Manager (30 min)
• Technical interview with Hiring Manager (45 min)
• Support: We value diversity and aim to create an inclusive experience for all applicants. Diversity, Equity, Inclusion, and Belonging

That's also why we have flexible working hours, trust people to work remotely, and extended parental leave.
All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.