Marketing Operations Manager

Role Description

For more than 30 years, Baxter Planning has helped the world’s most innovative enterprises transform their Service Supply Chain operations. We are planning enthusiasts, problem solvers, and customer fanatics who believe there is always a better way.

As Baxter Planning enters its next stage of growth, we are seeking a Marketing Operations Manager to strengthen and scale the operational foundation of a modern, data-driven marketing organization. This is a strategic, yet highly hands-on individual contributor role for someone who thrives in fast-paced environments and is energized by bringing structure, process, and operational excellence to growing programs and initiatives.

This role will establish and optimize the systems, workflows, reporting, and campaign operations that improve marketing performance, lead management, funnel visibility, and cross-functional alignment across the revenue organization. Success in this role will be measured by improvements in:

• Campaign performance
• Lead quality
• Conversion rates
• Funnel visibility
• Marketing attribution
• Overall pipeline contribution

The ideal candidate is a self-motivated operator who is equally comfortable developing operational strategy and executing the day-to-day work required to scale efficiently. They will:

• Optimize marketing automation and CRM systems
• Improve data quality and reporting accuracy
• Streamline campaign operations
• Implement scalable best practices that support demand generation and revenue growth

They are creative, AI-forward, and passionate about leveraging automation, analytics, and emerging technologies to drive smarter decision-making and operational efficiency. They understand what “good” looks like in a high-performing B2B SaaS marketing organization and bring the experience, curiosity, and business acumen to help Baxter Planning mature its marketing operations capabilities with speed and precision.

Working at the intersection of marketing, sales, and revenue operations, this individual will play a critical role in ensuring clean data, actionable insights, and highly automated, AI-powered processes across the funnel. They will help create operational alignment across go-to-market teams while improving:

• Campaign execution
• Lead management
• Reporting accuracy
• Marketing performance visibility

This role requires exceptional professionalism, analytical rigor, attention to detail, adaptability, and strong communication skills.

Qualifications

• 5+ years of experience in Revenue Operations, Sales Operation or a related analytical role
• Experience building or scaling a Revenue Operations function from the ground up in a scaling SaaS environment
• Deep expertise in Salesforce reporting, dashboards, and data architecture
• Advanced analytical skills with the ability to interpret complex datasets and communicate insights clearly
• High proficiency in Microsoft PowerPoint and executive presentation development
• Strong understanding of SaaS metrics, pipeline management, and revenue forecasting
• Exceptional attention to detail and commitment to data accuracy
• Professional presence and ability to communicate effectively with senior leadership and board-level stakeholders

Requirements

• Experience working in a Private Equity-backed company (preferred)
• Experience supporting board reporting processes (preferred)
• Familiarity with revenue tech stack integrations and automation tools (preferred)
• Experience in B2B SaaS or enterprise software environments (preferred)

Benefits

• Opportunity to shape and scale Marketing Operations in a high-impact environment
• Work in a culture guided by values of Passion, Courage, Creative Discontent, Intellectual Curiosity, and Partnership

Competencies & Attributes

• Data-driven and analytical mindset
• Continuous improvement orientation—always looking for a better way
• High ownership and accountability
• Strong cross-functional collaborator
• Structured thinker who can translate data into business strategy
• Comfortable operating in a high-growth, performance-focused environment