Marketing Operations Manager

Role Description

This role sits at the core of how marketing scales, integrates, and drives measurable impact at AlphaSense. As a Marketing Operations Manager, you will help support the ownership and operational execution of our Marketo instance, translating strategy into scalable, high-performing systems and processes.

This position offers the opportunity to influence how marketing automation scales within a growing organization while remaining deeply embedded in day-to-day operations. You’ll play a critical role in ensuring Marketo is not only well-managed, but continuously evolving to support business growth. Your success in this role requires a balance of technical expertise, operational excellence, and strong collaboration. You are comfortable owning complex systems while partnering closely with others to execute, improve, and scale. You bring a proactive mindset, attention to detail, and a strong understanding of how marketing automation supports the full customer lifecycle.

Qualifications

• 5-10 years of experience in marketing operations or marketing automation
• Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
• Experience supporting lead scoring, routing, and lifecycle frameworks
• Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
• Familiarity with MAP (Marketo strongly preferred)
• Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
• Ability to troubleshoot technical issues and manage system integrations

Requirements

• Supporting Marketo Ownership & Operational Execution
• Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
• Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
• Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
• Managing Data Flow, Integrations & Sync
• Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
• Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
• Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
• Enabling Campaign Operations & Execution
• Support campaign builds across teams, including program setup, list imports, segmentation, and token population
• Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
• Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly

Benefits

• Base Compensation Range: $89,000 — $133,000 USD
• Performance-based bonus
• Equity
• A generous benefits program