Head of Retail Accounts
$120k - $170kWow Bao
Wow Bao is seeking a dedicated and passionate Director National Accounts to build strategic partnerships, own regional and national account relationships, and help us scale exponentially!
As a key leader on the sales team, you’ll work across functions to drive growth, bring category and business planning expertise, and cultivate deep relationships with retail buyers and broker planning. This role reports to our Vice President of Strategic Sales and on‑site five days a week in our Chicago office.
At Wow Bao, we believe that life is too short for uninspired food. We’re here to transform the Asian Street Food experience—from everyday to extraordinary and inventive. Wow Bao is the fastest growing Frozen Asian Snack brand in the United States, growing retail sales over 370% in 2024. Through strategic relationships with retail partners, Wow Bao is now available in over 15,000 grocery stores nationwide. Wow Bao has a long history of manufacturing restaurant‑quality food, starting in 2003 when the first Wow Bao restaurant location opened. Today, our omni‑channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker—ranked no. Grow our retail business, leading all selling activities across key customers
Build strong relationships with retail buyers and broker teams at all levels to understand customer needs and market dynamics
Drive national and regional account success, pursuing revenue and market share growth through effective category management and planning
Lead business planning and strategy for assigned customers, including forecasting, promotional planning, and shelving objectives
Partner cross‑functionally with internal teams to ensure alignment on customer execution and strategy
Analyze performance using SPINS and other syndicated data sources to inform decision‑making and report to leadership
Support item setup, documentation, and tracking through Salesforce and other internal tools
Represent company at food shows, trade events, and off‑site meetings
5‑10+ years of experience in CPG sales within the food category; proven track record managing key accounts and broker partnerships
Strong background in customer management, category planning, and executing business growth strategies
Experience working with syndicated data tools like SPINS, IRI, or Nielsen to drive insights and business planning
Proficiency in Excel and PowerPoint; experience with Salesforce or similar CRM tools a plus
Health Insurance (medical, dental, vision)
401(k) Retirement Plan
Voluntary life insurance
Voluntary disability insurance
$150k - $175k
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