Senior Director of Sales

Position SummaryThe Senior Director of Sales is responsible for leading the overall sales function for Strategic Retail Partners across Convenience, Travel Center, and Retail channels. This role will define and execute the sales strategy, drive revenue growth, and ensure consistent performance across both customer management and new business development.This position will lead Sales Directors and Key Account teams, with full accountability for revenue delivery, forecasting accuracy, pipeline development, and organizational performance. The role will play a critical part in building a scalable, high-performing sales organization aligned with SRP’s long-term growth strategy.Duties/Responsibilities:Sales Strategy & PerformanceDevelop and execute comprehensive sales strategies aligned with company growth objectivesOwn overall revenue performance, including budget attainment, forecasting accuracy, and pipeline healthEstablish clear KPIs, performance expectations, and accountability measures across the sales organizationLead annual sales planning, including budget development, customer targets, and growth initiativesLeadership & Organizational DevelopmentLead, coach, and develop a team of Sales Directors and Key Account leaders, building on the current structure outlined in the Director-level roleBuild and evolve the sales organizational structure to support scalability and long-term growthDrive a performance-based culture centered on accountability, execution, and resultsIdentify talent gaps and lead recruiting, development, and succession planning effortsCustomer Management & GrowthOversee strategic relationships with SRP’s largest and most critical customersGuide teams in expanding existing business through program growth, category expansion, and improved executionLead or support high-level customer engagements, including contract negotiations, RFPs, and business reviewsEnsure consistent and effective communication across customer-facing teamsNew Business Development AlignmentPartner with Business Development leadership to drive new customer acquisitionEnsure alignment between prospecting efforts and long-term strategic prioritiesParticipate in key presentations, negotiations, and high-value pursuitsOperational ExcellenceDrive discipline in forecasting, pipeline management, and reporting through CRM tools (Salesforce)Improve sales processes, reporting cadence, and execution consistency across teamsMonitor performance metrics and proactively address gaps or risksEnsure strong alignment between sales execution and company objectivesCross-Functional LeadershipPartner with Product and Marketing teams to align on innovation, category strategy, and go-to-market executionCollaborate with Finance on pricing strategy, margin optimization, and financial performanceWork closely with Supply Chain and Operations to ensure execution meets customer expectationsTravel RequirementsUp to 40–50% travel requiredPerformance ExpectationsAchievement of revenue and profitability targetsAccurate forecasting and pipeline visibilityGrowth across existing customer accountsSuccessful acquisition of new businessDevelopment and retention of top talentStrong cross-functional alignment and executioBenefits and Perks:Hybrid roleMedical, dental, and vision insuranceCompany paid short term disability and life insurancePaid holidays and floating holidaysFlexible PTO plan401(k) with company matchTuition ReimbursementEmployees paid weeklyThe gross base salary for this position is $160,000 with OTE of $224,000 with an excellent benefits package.We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.10+ years of progressive sales experience, including leadership of leadersProven track record of delivering revenue growth and achieving sales targetsExperience within Convenience, Travel Center, Grocery, or related retail channels preferredStrong experience in both customer management and new business developmentDemonstrated success in organizational leadership, team development, and performance managementStrong financial acumen, including pricing, margins, and P&L impactExperience with CRM platforms (Salesforce preferred) and sales analyticsExcellent leadership, communication, and interpersonal skillsBachelor’s degree requiredAbility to travel 40-50% #J-18808-Ljbffr