Product Manager, Consumer

Role Description

You'll be the Product Manager driving execution on the Consumer business. Your primary job is to move the metrics that matter (conversion, retention, repeat purchase, revenue) through a relentless cadence of experimentation, optimization, and shipped product. You'll own the Consumer funnel end-to-end: checkout, results, member portal, and lifecycle.

You'll also partner closely with the Director of Product on Consumer strategy. We'll set the bets together; you'll lead the execution that brings them to life. When we decide to make a 0-to-1 push, you're the PM who scopes it, ships it, and learns from it.

This is a high-velocity, high-ownership PM seat. You'll ship weekly, see your impact in the numbers, and build the Consumer product practice alongside leadership.

You'll be responsible for:

• Consumer funnel performance: checkout, results experiences, member portal, post-purchase, lifecycle. Owning the metrics and moving them.
• Experimentation program: A/B testing, analysis, continuous optimization. High cadence, statistical rigor.
• Roadmap execution: translating strategy into specs, sequencing, and shipped product.
• Strategic bets: partnering with the Director of Product on 0-to-1 work; you scope, ship, and iterate.
• Cross-functional execution across design, engineering, marketing, and CX, keeping everyone aligned and moving.
• Customer signal: talking to users, watching session replays, mining support tickets, surfacing what to fix next.

Qualifications

• 4-6 years of product management experience, ideally with a consumer or e-commerce focus.
• Proven results moving conversion or retention metrics.
• Deep experimentation experience: A/B testing, statistical rigor, tools like VWO, Optimizely, or similar.
• Strong analytics fluency: Mixpanel, Amplitude, GA, SQL, whatever it takes to get to the answer.
• Customer-driven instincts: you talk to users, watch replays, read tickets, and let signal drive decisions.
• Design and craft sensibility: you sweat the details and partner closely with design.
• Clear communicator and writer: you can write a spec engineers can build from and a one-pager that aligns stakeholders.

Requirements

• Execution muscle: you ship fast, unblock cross-functional partners, and don't let things stall.
• Sharp prioritization: you can size opportunities and make trade-offs that hold up under scrutiny.

Benefits

• Direct revenue impact: conversion wins ladder straight to the top line. You see your work in the numbers, weekly.
• High velocity: you'll ship improvements every week, not every quarter.
• Real ownership: you own the Consumer funnel and the metrics it drives.
• Strong partnership: you'll work closely with the Director of Product on strategy.
• Scale and mission: millions of users, in a category where good product actually changes people's health.

Company Description

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country.