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Director of Integrated Marketing

Virtual Vocations Inc

To lead the end-to-end campaign strategy across all key segments and geographies, the full-time remote Director of Integrated Marketing Campaigns will manage integrated, multi-channel programs that generate measurable pipeline, partnering with various teams to ensure successful execution and alignment with company strategy. Key responsibilities Define and own integrated campaign strategy across multiple segments, ensuring cohesive execution of marketing initiatives Lead programs targeting enterprise accounts and drive self-serve sign-up volume through top-of-funnel campaigns for developers Build and manage a high-performing team of campaign managers while establishing campaign KPIs and optimizing performance through analytics Required qualifications 10+ years in demand generation or integrated campaigns within B2B SaaS or developer-facing technology companies, including 4+ years in a Director-level role Proven experience in building and scaling global integrated campaign programs across various market segments Deep expertise in full-funnel marketing, including developer acquisition, nurture, ABM, and pipeline acceleration Hands-on experience with account-based marketing and familiarity with self-serve conversion campaigns Strong analytical skills with experience in building attribution models and optimizing marketing program effectiveness

Vacancy posted 3 days ago
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