Senior Account Executive
DigitasLBi
Senior Account Executive
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.
The Senior Account Executive (SAE) supports the Director and Manager with all retailer project execution including project management from brand asset management, systems updates, internal team communications, meeting coordination/scheduling, meeting recaps, vendor/3rd party communications, budget/finance support and retailer audits. The Senior Account Executive responsibilities are inclusive of execution for managed service (including RFP facilitation as requested) and self-service (for on and offsite display) campaigns. Additionally, they help support the Creative and Project Management teams through briefings of projects and ensuring that the programs are run on time and client inputs are clearly communicated. The SAE is also proactive and organized, willing to step in and help the internal teams and the client understand the implications of deadlines in timely manner. They will also support and help execute budget management, campaign performance monitoring/recaps, and work closely with the internal brand teams to keep on top of the national brands plans that help inform retailer take downs. The Senior Account Executive also owns project billing and weekly status reports and meetings.
Primary Responsibilities:
- Manage and build productive relationships and communications with cross functional teams (i.e., answer questions/provide direction) to keep projects moving forward
- Compile, author and distribute meeting or project recaps
- Develop knowledge of assigned brand or retailer brand positioning(s), understanding competitors, short and long term goals, consumer/shopper targets and marketing strategies
- Tactically support programs (development of timelines, trafficking and review of materials, estimation of costs, etc.) including briefing of creative teams and providing client with updates and co-leading presentations with Manager and Director.
- Manage and support projects effectively from start to finish
- Support budget management ensuring program estimates and actuals are managed to hours and costs
- Manage electronic job jackets/billing information
- Develop your proficiency across all Mars internal workflow and financial management systems
- Work effectively and efficiently with various internal departments
- Maintain and update team reports, including weekly status, marketplace assessments, etc.
- All other duties as assigned by Manager or Director
Skill Sets Required:
- Bachelor's degree in advertising, marketing, business or related field
- Minimum of 3 years of shopper marketing, media or advertising experience, preferably agency experience in retailer promotions
- Strong computer skills and proficiency in Word, Excel and PowerPoint
- Ability to manage time, adhere to strict timelines and work well under pressure
- Detail orientation and ability to multitask across fluid workload
- Proactive nature in the seeking of work/responsibility
- Dependability in execution of work and as member of assigned team
- Enthusiastic, "can do" attitude in accepting work/new challenges
- Desire to learn all aspects of the Shopper Marketing discipline
- Effective interpersonal skills working well across functions
- Conscientious work ethic
Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.
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