Senior Paid Media Strategist

Owning the campaign strategy and execution for a portfolio of eCommerce and lead generation clients, the full-time Senior Paid Media Strategist will work remotely to optimize Google advertising programs, manage Google Merchant Center feeds, and ensure accurate tracking with GA4 and GTM. Key responsibilities Own the strategy, execution, and ongoing optimization of Google advertising programs across assigned client accounts Develop and execute data-driven strategies to achieve growth goals through audits, performance reviews, and competitive analysis Manage and optimize Google Merchant Center feeds, ensuring data accuracy and alignment with business goals Required qualifications 5+ years of experience in Paid Media strategy and execution, preferably in an agency setting Deep expertise in Google Ads, including campaign setup, segmentation, and optimization Hands-on experience with GA4, GTM, and Google Merchant Center Proven success managing eCommerce campaigns Strong analytical skills with the ability to translate data into actionable recommendations