Director of Retail Sales
Jensen Meat Company, Inc.
Job Description
Job Description
Description:
Overview
Jensen Meat Company is seeking a visionary and results-driven Director of Sales – Foodservice to lead national growth across institutional, distribution, and enterprise foodservice channels. This executive role is responsible for designing and executing scalable commercial strategies, developing high-value partnerships, and driving revenue and margin growth across the foodservice portfolio.
The Director will lead the foodservice sales function, guide go-to-market strategy, and serve as a key commercial partner to executive leadership.
Primary Responsibilities
Strategic Leadership
• Develop and execute long-term foodservice sales strategy aligned with enterprise growth objectives.
• Define channel, pricing, and customer acquisition strategies to maximize margin and market share.
Market Expansion & Enterprise Accounts
• Lead enterprise business development with national foodservice operators, healthcare systems, K–12, and hospitality groups.
• Own executive-level customer relationships and contract negotiations.
Team Leadership & Perform Overview
· Lead, mentor, and develop the foodservice sales manager.
· Establish managerial KPIs, performance standards, and accountability systems.
Go-to-Market & Product Strategy
• Direct foodservice product launches with Marketing, R&D, QA, and Operations.
• Guide product positioning, pricing, and promotional strategies.
Channel Partnerships
• Build and manage broker and distributor networks.
• Optimize route-to-market strategy across all foodservice channels.
Financial & Sales Operations
• Own forecasting, pipeline strategy, CRM systems, and revenue reporting.
• Track gross margin, customer profitability, and growth metrics.
• Travel up to 50%.
Team Leadership & Performance
• Lead, mentor, and develop the foodservice sales manager.
• Establish managerial KPIs, performance standards, and accountability systems.
Go-to-Market & Product Strategy
• Direct foodservice product launches with Marketing, R&D, QA, and Operations.
• Guide product positioning, pricing, and promotional strategies.
Channel Partnerships
• Build and manage broker and distributor networks.
• Optimize route-to-market strategy across all foodservice channels.
Financial & Sales Operations
• Own forecasting, pipeline strategy, CRM systems, and revenue reporting.
• Track gross margin, customer profitability, and growth metrics.
• Travel up to 50%.
Requirements:
Education & Experience
· Bachelor’s degree in Business, Sales, Marketing, or related field (MBA preferred).
· 8–12+ years of progressive foodservice or protein/CPG sales leadership experience.
Knowledge & Skills
· Executive-level strategic selling and negotiation capabilities.
· Strong understanding of national foodservice distribution.
· Proven experience launching products and scaling sales teams.
· Advanced CRM and analytics proficiency.
· Bilingual (English/Spanish) strongly preferred.
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