Assoc Director, Marketing Sciences

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionAt Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis. In this role, you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks. Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.This position will be based in the Foster City, CA office.Key Responsibilities:Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance.Measurement framework: Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks. Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels. Collaborate with marketing leaders to allocate budgets and resources based on data insights.Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey. Ensure robust tracking and integration with CRM systems for a holistic view of performance.A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization. Ensure continuous learning and improvements in marketing strategies based on test outcomes. Analytical Storytelling: Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization. Analyze digital media performance data to identify trends, opportunities for optimization, and insights. Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives.Collaborate with Stakeholders: Partner closely with a variety of cross-functional stakeholders - including business unit and brand marketing leads, peer functional leads within Commercial Operations, digital, and executive leadership to ensure alignment and integration of analytics into overall business strategies. Manage / own 3rd party measurement partner relationships, develop combined measurement roadmaps to ensure timely delivery. Stay Ahead of Industry Trends: Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics. Advocate for new technologies and methods that could enhance the company's marketing capabilities. Basic Qualifications:10+ Years with BS/BAOR8+ Years with MS/MA or MBAPreferred Qualifications:Strong experience in marketing analytics. Experience using data-driven media planning tools.MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions)Strong written and oral communication, data visualization, presentation, and interpersonal skills.Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.Strong planning and project management skills.Ability to distill complex information into concise and impactful stories/presentations.High motivation, strong work ethic and positive attitude while working under tight deadlines.Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.People Leader Accountabilities•Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. •Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. •Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.For additional benefits information, visit: * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.For jobs in the United States:Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on click.appcast.io for assistance.For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACTYOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACTGilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Gilead Employees and Contractors:Please apply via the Internal Career Opportunities portal in Workday.SummaryLocation: United States - California - Foster CityType: Full time