Head of Marketing - Series C AI Platform (100% YoY Growth)

Job Description

We are looking for a Head of Marketing to define our clients marketing strategy and build a predictable, scalable engine for growth. This is a brand and messaging-first role — we need someone who can sharpen how the our client talks about itself and establish a category narrative that makes buyers move, then back it up with demand generation that produces pipeline.

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You will own the full marketing function: demand generation, product marketing, brand, content,

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field and partner marketing. But this is not a role for a manager of managers who delegates

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everything. We need someone leading from the front — setting strategy and executing in a

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fast-moving environment, building with a lean team, and using AI and modern tooling to punch

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well above headcount.

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Your mission is to build a category-defining brand, create qualified pipeline, co-market with

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partners, and equip their revenue organization to win.

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This Role Is Responsible For

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● Owning our marketing strategy, operating plan, budget, and performance

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● Building a predictable pipeline engine aligned with revenue goals

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● Defining positioning, messaging, and category narrative

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● Leading demand generation, product marketing, content, brand, events, partner

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marketing, and marketing operations

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● Establishing clear attribution, reporting, and accountability for marketing performance

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● Building and developing a lean, high-performing marketing team

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Key Responsibilities

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Marketing Strategy and Leadership

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● Develop and execute a marketing strategy aligned with growth goals and

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$100M ARR trajectory

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● Translate company objectives into clear priorities, programs, budgets, and performance

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targets

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● Build the marketing operating cadence and capabilities required to scale

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● Evaluate market trends, customer needs, and competitive dynamics to identify growth

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opportunities

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● Allocate resources toward the programs and channels with the greatest potential impact

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● Provide leadership with clear reporting on performance, risks, and opportunities

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Demand Generation and Pipeline

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● Own marketing-sourced and marketing-influenced pipeline targets

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● Build integrated campaigns across digital, content, events, partners, and account-based

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marketing

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● Partner with Sales to define target accounts, improve lead quality, and increase

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conversion

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● Develop programs that support customer acquisition, expansion, and retention

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● Continuously test and optimize channels, campaigns, messaging, and offers using a

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disciplined, hypothesis-driven approach

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● Stand up AI-native workflows for content production, campaign execution, and reporting

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so a lean team can operate at the output of a much larger one

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Product Marketing and Positioning

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● Define and evolve positioning, messaging, and category narrative — this is

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the single most important thing this hire will do

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● Translate technical capabilities into clear, compelling customer value for buyers who are

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skeptical of change

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● Develop a strong understanding of buyers, users, use cases, and competitive

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landscape

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● Lead go-to-market planning for product launches and new capabilities

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● Equip Sales and Partnerships with messaging, collateral, competitive intelligence, and

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enablement

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● Build customer stories and proof points that demonstrate measurable business value

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Brand, Content, and Market Presence

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● Strengthen brand and establish a consistent, bold voice across channels

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● Develop a content strategy that builds awareness, educates the market, and generates

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demand

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● Increase visibility through thought leadership, public relations, events, and

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industry participation

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● Oversee the website, organic search strategy, social presence, and digital experience

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● Drive category-level thinking - our client has an opportunity to define the narrative for an

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industry being modernized

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Team and Cross-Functional Leadership

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● Recruit, develop, and retain a high-performing marketing team

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● Set clear expectations, establish accountability, and provide regular coaching

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● Partner closely with Sales on pipeline goals, campaign execution, and sales enablement

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● Collaborate with Product to bring customer and market insights into product strategy

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● Work with Partnerships on joint campaigns, co-marketing, and ecosystem development

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● Partner with Customer Success to support adoption, advocacy, retention, and expansion

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Requirements

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● 8+ years of B2B marketing experience, including leadership experience at a SaaS or

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technology company — ideally across a 20→200 or growth-stage arc where you had to

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build the plane while flying it

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● Brand and messaging-first orientation: you believe the narrative comes before the

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channel, and you have experience building positioning for technical or complex products

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that had to win over skeptical buyers

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● Demonstrated success building marketing programs that generated measurable pipeline

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and revenue — you've been held accountable to a pipeline number and hit it

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● Generalist profile: experience spanning product marketing, demand gen, content, and

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brand — candidates who are strong in only one lane are not the right fit

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● Hands-on operator who can set strategy and execute; not a manager of managers

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waiting for a large team to build under them

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● Fluent, hands-on use of AI tools in your actual workflow — building agentic workflows,

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prompting for content or analysis, or using AI to scale a lean team; you should be able to

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speak concretely to what you've built, not just that you "use AI"

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● Strong command of marketing analytics, attribution, funnel metrics, and budget

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management

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● Excellent written and verbal communication; able to translate complex technical value

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into clear narratives for buyers, executives, and the board