Manager, Analytics - Enterprise Media

Role Description

The Manager, Analytics - Enterprise Media will oversee analytics to support insights, A/B testing, and measurement associated with Enterprise Marketing – driving Mixed Media Modeling support, cross campaign and channel insights, and understanding of impact on other touchpoints of media strategies. This role will be seen as a strategic thought partner for both business and technology teams to size and measure go to market plans.

Responsibilities

• Own a workspace end-to-end and manage a team of analysts to deliver impactful, strategic analytics & insights.
• Demonstrate a keen ability to oversee multiple projects and initiatives, flexing priorities as business needs shift.
• Serve as a point of escalation to leadership.
• Oversee the development of strategic insights and data-informed, actionable findings.
• Guide analysts to service ad-hoc analytics requests & stakeholder questions and develop occasional reporting.
• Demonstrate deep proficiency across all analytical methods.
• Guide, coach, and mentor junior analysts to develop high quality, timely analytical deliverables.
• Serve as a strategic advisor to business stakeholders, inclusive of executive levels.
• Help guide and shape strategic business decisions based on data.
• Support proactive discovery and goal setting, reactive root cause analysis, and ad hoc support for trend or metric interpretation.
• Integrate applications of AI into analytics processes such as benchmarking, forecasting, and optimization of media spend.
• Lead and evolve the Mixed Media Model solution in partnership with Data Science.
• Develop executive-facing deliverables with succinct storylines and project plans.
• Work with business leaders and agency partners to develop actionable insights.
• Test business strategies and technology improvements to ensure positive business results.
• Manage an ongoing testing portfolio and present key findings to key executives.
• Pioneer new data sets and concepts, driving the creation of common metrics.
• Leverage common tools and platforms (e.g. SQL, Databricks, Excel) to query, join, extract, and manipulate raw data.
• Engage with analytics partners within the retail Dick’s Media Network (DMN) to develop shared best practices.
• Manage a team of analysts, maximizing value for the team and organization.
• Identify teammate strengths and opportunities, providing regular feedback.
• Champion engagement and culture within the team.

Qualifications

• Bachelor's Degree or Equivalent Level Preferred in Economics, Statistics, Liberal Arts or Related Field.
• 6-10 years’ experience with SQL, R, Python, and experience with BI tools (Tableau, Qlik, PowerBI).
• Experience with Testing and Optimization Tools; GCP or Azure Experience.
• 1-3 Years of Managerial Experience.

Requirements

• Master’s degree in Economics, Statistics, Data Science, Liberal Arts or Related Field.
• 8+ Years of Experience in Analytics or related field.
• Experience with SQL, R, Python, and BI tools (Tableau, Qlik, PowerBI).
• Experience with data model development/design and regression analysis.
• Databricks, GCP or Azure Experience.
• Direct Managerial Experience.

Virtual Requirements

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.
• If you have any questions or need accommodations, we’re here to help.

Benefits

• Targeted Pay Range: $83,000.00 - $138,200.00.
• Part of a competitive total rewards package that could include other components such as: incentive, equity, and benefits.
• Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations.
• DICK'S Sporting Goods complies with all state paid leave requirements.
• Generous suite of benefits.