Chief Marketing Officer

Job Description

The Role

Our client is hiring a Chief Marketing Officer to own the token launch narrative and ecosystem/developer growth marketing end to end — both, not either/or. This is not a hire to manage a marketing function; it's a hire to personally drive the story and the execution through the token generation event (TGE) and beyond, in an organization that is still building out its marketing bench.

What this role owns

• Own the marketing narrative around the clietns token launch — not the standard crypto playbook (leaderboards, airdrops, KOL and affiliate programs) that every project runs, but a distinctive story and approach.

• Drive ecosystem and developer growth marketing — turning new protocol deployments and

integrations into visible momentum.

• Write and produce core content personally rather than outsourcing execution to an agency; the

Foundation wants marketing built in-house.

• Find real integration points with their tier-one exchange partner's marketing and analytics resources, while operating as a genuinely separate, much smaller and faster organization.

• Evolve the narrative and campaign strategy continuously as the token moves from pre-launch

through multiple planned drops and into maturity.

You'll be a fit if you are

• DeFi-native. You understand this market natively — not a Web2 or TradFi marketing background

applying conventional playbooks to crypto.

• A builder, not a manager. You'll write the content, not just direct people who do. Our client

operates like a small, scrappy startup, and the specialist roles to hand work off to may not exist yet.

• Self-directed, with a motor. You have all the standard crypto-marketing tools in your kit, but you

don't stop there — you bring a take on the market that others wouldn't have thought to try.

• Comfortable owning both brand and hands-on execution simultaneously — narrative, content, and ecosystem/dev growth all sit with you.

• Comfortable operating pre-TGE. You'll help shape a token launch, not just optimize one that

already happened.

Preferred background

• Marketing leadership at a crypto/DeFi company that has genuinely executed and grown over the

last 6–9 months, even through a difficult market — not just one that raised well and marketed loudly.

• Direct experience marketing through an actual token launch or TGE is a strong plus, though not a

strict requirement.

• Comfortable working in close proximity to a much larger, established adjacent brand while operating with a much smaller, faster internal team