Digital Strategist

Role Description

We're seeking a creative, results-driven Digital Strategist to own and elevate our digital presence across website design, social media, and integrated digital campaigns with an AI focus and maximizing LLM (large language model) for both product and service offerings. This role blends strategic thinking with hands-on execution — you'll shape how our brand shows up online, drive engagement across digital channels, and ensure our digital footprint reflects a credible, differentiated voice in the markets we serve.

Key Responsibilities

• Website & Digital Experience
  • Own website strategy, design, and ongoing optimization to support brand positioning, lead generation, and user experience.
  • Manage website updates, landing pages, and conversion-focused design for campaigns and product launches.
  • Monitor site performance (traffic, engagement, conversion) and make data-driven improvements.
  • Ensure consistent brand voice, visual identity, and messaging across all web properties.
• Social Media & Content
  • Develop and execute social media strategy across platforms (LinkedIn, etc.) for both company and executive brand presence.
  • Create and curate compelling content tailored to product and service audiences.
  • Build and maintain a social content calendar aligned with broader marketing and campaign priorities.
  • Track social performance metrics and adjust strategy based on engagement and reach.
• Digital Strategy & Campaigns
  • Translate business and marketing goals into integrated digital strategies spanning web, social, and digital advertising.
  • Collaborate with marketing leadership to align digital initiatives with pipeline and revenue targets.
  • Stay current on digital trends, platform changes, and emerging tools (including AI-powered marketing capabilities) to keep strategy fresh and competitive.
  • Champion the integration of AI and LLM tools into digital strategy to enhance efficiency, personalization, and campaign performance.

Qualifications

• Proven experience as a Digital Strategist or similar role, with hands-on website design and social media management experience.
• Demonstrated experience marketing both products and services digitally.
• Strong understanding of digital analytics tools (Google Analytics or equivalent) and ability to translate data into action.
• Experience with website platforms/CMS (e.g., WordPress, Webflow, HubSpot CMS) and social media management tools.
• Excellent written and visual communication skills.
• Ability to travel up to 10% yearly.

Preferred Qualifications

• Experience in HR technology, recruiting technology, RPO, staffing, or adjacent markets — you understand the buyer and the industry.
• Familiarity with marketing automation platforms (HubSpot or equivalent) and CRM integration.
• Experience leveraging AI tools for content creation, design, or digital strategy.
• Basic graphic design skills (Canva, Adobe Creative Suite, or similar).

The Right Mindset

• Creative thinker with a digital-first instinct.
• Comfortable being both strategist and hands-on executor.
• Resourceful and adaptable — energized by building and experimenting, not just maintaining.
• Detail-oriented with strong project management and organizational skills.

Benefits

• Unlimited paid time off.
• 2, 1-week shutdowns per year.
• Paid holidays.
• Company paid medical, dental & vision insurance.
• Strong work-life balance.