Marketing Associate

Job Information

About the Position

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Overview

Job Summary

The Marketing Associate oversees the creation and production of marketing, advertising, and sales promotional and public relations materials. Supports highly visible projects, including national/international tradeshows, worldwide website and corporate branding initiatives, and internal communications. Primary contact for multiple external communications agencies and the media. Requires independent initiative.

This role is hybrid with a minimum of 3 days onsite at our Bedford, MA location.

Responsibilities

Key Accountabilities

• Participates in a range of project management assignments to support the Manager
• Develops and update timelines and status reports for all projects
• Writes drafts of internal and external communications
• Oversees the development, edits manuscripts and layouts for sales promotional materials within the specifications and timelines required for all business lines.
• Develops strategies to optimize digital communications and platforms, including analytics
• Supports national tradeshow and event programs
• Works with outside agencies for communication material and services.
• Assists in strategic development, production positioning and corporate messaging.
• Prepares basic creative promotional material for selected programs.
• Administers the processing of invoices and maintain budget updates
• Manages specific projects, as needed
• Performs other duties and responsibilities as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Networking/Key Relationships

• North America Marketing
• Worldwide Marketing
• Commercial Operations
• North America Service & Support
• North America Applications
• Corporate Communications
• Bedford Technology Center Admins

Qualifications

Minimum Knowledge & Experience for the position

Education: Bachelor's degree in marketing, business communications or a related discipline.

Experience: Minimum of 3 years of experience in business, communications and marketing,

• Strong familiarity with digital marketing principles and best practices.
• Experience using CRM, marketing automation, sales enablement tools, management/measurement tools to manage leads, track campaign performance, and personalize customer experiences

Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.

Skills & Capabilities

• Strong Verbal and written communication skills
• Strong organizational skills
• Requires independent initiatives
• Strong project management skills, including ability to multi-task, and manage multiple projects with competing levels of priority, leadership exposure and rigorous deadlines
• Results driven, with a proactive approach to problem solving and innovation.
• Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable
• Strong writing and communication skills.
• Analytical skills for data analysis and reporting.
• Ability to work independently and as part of a team.

The annual base salary range for this role is currently $75k to $100k. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.

Travel Requirements:

Up to 10% travel required.

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact View email address on click.appcast.io for assistance.

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.