Performance Marketing Automation Specialist

Description About us: ConnectOne Bank proves that putting people first is a better way to do business. At ConnectOne, we’re builders — of businesses, communities, and equity. Most importantly, we’re building opportunities. Our mission is to ensure our employees feel empowered to make important decisions, reach their potential and truly make an impact. ConnectOne is a growth organization by design; it is part of our DNA and we take pride in seeing our employees grow with us. Founded in 2005 by an entrepreneur, we have grown into a high-performing commercial bank, inspiring a new model for our industry’s future. By embracing technology and all the ways it can help us become a world-class service organization, we support small business owners by fueling their mission. People First is the blueprint for our culture. It is at the foundation of everything we do and the decisions we make. At ConnectOne, you have the opportunity to be a part of a dynamic culture and team. Develop your forward-thinking skills, thrive in an entrepreneurial setting, and succeed at “a better place to be”. ConnectOne Bank is an Equal Housing and Equal Opportunity Lender, and a member of the Federal Deposit Insurance Corporation. About this role : Become an integral member of the Marketing Operations team at ConnectOne Bank! This hands‑on, tactical position is critical to scaling our efforts by owning digital campaign execution and the continuous evolution of our MarTech stack, leveraging automation and emerging technologies like AI. You will enable the team to move faster, execute better, and deliver high‑quality campaigns that drive customer engagement and revenue across all of ConnectOne’s brands. This role is ideal for someone deeply interested in performance marketing and who can strategically build, own, and continuously optimize a MarTech stack using technical skills, AI, and automation to drive high‑quality campaign execution and conversion. In this role you will : Support the Bank’s “People First” focus and rules of engagement—maintaining a professional demeanor, working as an active member of the CNOB team, providing all clients excellent service, always striving to make CNOB “A Better Place to Be”. Support and management of two Hubspot environments. One for ConnectOne Bank and one for Boefly. Campaign Management: Develop, execute, and continuously improve high‑performing marketing automation campaigns and workflows across platforms. Lead Lifecycle Management: Drive conversion across platforms by managing the full lead lifecycle, including generation, nurturing, and precise customer segmentation. Complex Customer Journey Mapping: Utilize HubSpot's Customer Journey Analytics to track single contacts across multiple deals. Build advanced journey maps featuring optional steps and branching paths to identify exactly where high‑intent leads are dropping off and optimize the funnel accordingly. Dynamic & AI-Driven Personalization: Leverage Programmable Mail (HubL), Smart Content, and HubSpot's Breeze AI to develop highly tailored communications. This includes using the AI Data Agent within workflows to summarize a contact’s recent activity and dynamically inject it into internal sales notifications or hyper‑personalized automated check‑in emails. Data-Driven Iteration & A/B Testing: Conduct AI-powered Adaptive Testing for landing pages and sequence performance analytics. Build and maintain custom Engagement Scores using calculation properties (e.g., +5 points for a conversation, 10 for 30 days of inactivity) to trigger strategic workflows based on real‑time score changes. Must haves : 3+ years of marketer level experience with Hubspot, specifically proficient with the Customer Journey Analytics tool, multi-touch attribution reports. Proven experience in automation workflows and managing lead lifecycles. Strong understanding of CRM systems and database segmentation. Proven experience in brand development and ability to maintain brand integrity across channels Intermediate knowledge of reporting tools (e.g. Google Analytics) and advertising platforms (e.g. Meta, LinkedIn, Google) and multi-touch attribution reporting. Advanced custom reporting with multiple data sources Additional information Benefits: World class health, vision, and dental benefits on day one 401k with employer match Hybrid work from home (depending on role) Employee appreciation events (team building, softball games, food truck days, etc.) Employee assistance programs (EAP) Wellness programs (flu shot, preventive care, health programs and services discounts, etc.) Tuition reimbursement Employee Discount perks CNOB Community Service Events and much, much more! Studies have shown that individuals from underrepresented groups, may only apply to roles if they meet 100% of the qualifications. Roles evolve over time, especially with innovation, and you may be just the person we need. We hope you're open to learning new skills and growing with us. We encourage you to apply to continue making us “a better place to be!” ConnectOne Bank is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law. ConnectOne Bank also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If an accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition. #J-18808-Ljbffr Connectone-Bank