Senior Business Development Representative (BDR)

Reports To: COO / Demand Generation Lead ABOUT MADCRAFT Madcraft helps complex B2B businesses strengthen their brands, modernise their websites and digital platforms, and generate growth through search, AI discoverability and digital performance. We work with industrial manufacturers, equipment dealers, distributors, engineering firms and other businesses with complex products, services and buying journeys. With teams in the United States and Ireland, we are expanding our US business and looking for an experienced BDR to help create a consistent pipeline of qualified opportunities. -------- ABOUT THE ROLE You will identify the right companies, engage decision-makers and secure qualified discovery meetings for our commercial and strategy teams. Your initial focus will be the US market, particularly Texas and the Sunbelt. You will open conversations around business challenges such as an outdated website, weak lead generation, poor online visibility, or a brand that no longer reflects the organisation. You will work closely with senior colleagues to refine targeting and messaging, with access to relevant case studies, prospecting tools and specialist expertise. You will own prospecting and qualification through to a clear commercial handover. Our senior team will lead detailed scoping, proposals and closing. -------- WHAT YOU WILL DO Build and engage a focused account list Research target accounts that match Madcraft’s ideal customer profile. Identify relevant marketing, commercial, digital and executive decision-makers. Look for credible buying triggers, including acquisitions, expansion, leadership changes, outdated websites and digital investment. Develop a relevant reason to contact each account. Create conversations through consistent outreach Prospect through cold calling, personalised email and LinkedIn. Run structured follow-up sequences and adapt them based on responses. Follow up assigned inbound enquiries and relevant campaign or website engagement. Use prospecting tools to improve research and execution while maintaining accuracy and relevance. Qualify and secure meetings Understand the prospect’s business challenge, priorities and potential fit. Establish who should join the conversation and what they want to explore. Book discovery meetings with a clear purpose and confirmed attendees. Reduce no-shows through preparation and confirmation. Provide useful notes so the commercial team can continue the conversation effectively. Maintain clear records and improve results Keep Pipedrive updated with contacts, activity, qualification notes and next steps. Report on meetings booked and held, accepted opportunities and pipeline progression. Share objections, buying signals and lessons from prospect conversations. Work with your manager to improve targeting, messaging and conversion. -------- WHAT COUNTS AS A QUALIFIED MEETING? A qualified meeting involves: A business that fits our target market. A relevant decision-maker or someone meaningfully involved in the buying process. An identified challenge connected to Madcraft’s services. A clear reason for exploring the opportunity. An agreed discovery conversation with our commercial team. You do not need to establish every budget or procurement detail before a first meeting. You do need to demonstrate a credible business reason for it. -------- WHAT WE'RE LOOKING FOR At least two years of successful BDR, SDR or outbound business development experience. Evidence of generating qualified meetings and opportunities through your own prospecting. Confidence making cold calls and speaking with senior businesspeople. Strong research, written communication and listening skills. Consistent follow-through and accurate CRM habits. The ability to work independently while responding well to coaching. A practical interest in how websites, brands and digital services affect business performance. Experience selling agency, IT, managed services, consulting or other complex B2B services is particularly relevant. Experience targeting industrial businesses, manufacturers, equipment dealers or distributors is a plus. -------- The commission plan will primarily reward qualified meetings held and accepted opportunities, with additional recognition for resulting business. Activity matters because it creates opportunities. We will also look at conversion, prospect fit and the quality of your handovers. -------- WHY JOIN MADCRAFT A defined role with direct access to senior commercial and strategy colleagues. The opportunity to help build a repeatable US prospecting approach. Relevant client work and case studies to support your conversations. Access to research, outreach and CRM tools. A remote working environment with clear expectations and regular coaching. Opportunity to progress into a senior BDR or Account Executive role as performance and business needs support it. -------- #J-18808-Ljbffr