Sales Director

Firefly is seeking a seasoned, executive-level sales leader to join as Sales Director based in Los Angeles. This senior role is built for a high-impact seller who brings deep-rooted relationships across major entertainment studios, agency holding companies, and premium West Coast advertisers — and who knows how to translate those relationships into long-term, strategic revenue partnerships. This is not an entry point into media sales. We’re looking for someone who has a seat at the table with decision-makers at the studio level as well as strong footing within the agency ecosystem. You understand how entertainment marketers think, how tentpole campaigns are built, and how to position Firefly’s unique media platform as an essential part of the mix. As a Director on our West region team, you will serve as one of Firefly’s most visible market leaders — shaping strategy, closing enterprise-level deals, and helping define what premium partnership looks like in our fastest-growing region. MAIN RESPONSIBILITIES Own and grow a portfolio of high-value accounts spanning major entertainment studios, streaming platforms, agency holding companies, and direct advertisers across the West region. Serve as the senior relationship executive for studio and entertainment clients, navigating complex stakeholder structures across media, brand, and theatrical marketing teams. Develop and execute account-level growth strategies that align Firefly’s capabilities with the unique needs of entertainment marketers — from tentpole releases and streaming launches to franchise campaigns. Drive net new revenue by identifying and closing strategic opportunities with studios, networks, streamers, and premium brands not currently in the Firefly portfolio. Lead executive-level conversations and C-suite presentations with confidence, credibility, and a consultative point of view. Serve as a thought leader and market voice for Firefly — representing the company at industry events, studio briefings, and agency summits. Partner cross-functionally with Marketing, Creative Strategy, Client Success, and Revenue Operations to develop bespoke solutions and deliver exceptional campaign outcomes. Provide disciplined pipeline management, accurate forecasting, and executive-level revenue reporting through Salesforce. Translate campaign performance data into strategic narratives and optimization recommendations that deepen client relationships. Stay ahead of trends across the entertainment marketing landscape, digital media, programmatic, and OOH to identify emerging opportunities for clients and Firefly. REQUIREMENTS 10+ years of experience in media sales, advertising, or marketing partnerships, with proven track record selling into or alongside the entertainment industry. Established, direct relationships with media and marketing decision-makers at major entertainment studios, streaming platforms, and/or networks. Strong existing ties to agency holding companies and independent agencies in the West region. Proven track record of closing and growing enterprise-level accounts and multi-platform partnerships. Deep understanding of entertainment marketing cycles, including theatrical, streaming, home entertainment, and franchise campaigns. Experience selling complex, integrated media solutions within the digital and programmatic advertising ecosystem. Ability to operate and influence at the Director, VP, and C-suite level across both client and agency organizations. Strategic, consultative sales approach with strong business acumen and a solutions-first mindset. Exceptional communication, executive presentation, and storytelling skills — you make complex ideas land clearly. Highly organized with strong pipeline discipline and a track record of accurate forecasting. Collaborative and cross-functional by nature, with the ability to lead without direct authority. Salesforce experience required. Willingness and ability to travel as the role demands. Must be authorized to work in the United States. COMPENSATION & BENEFITS 120,000 - 170,000 USD a year. Comprehensive benefits package including 401(k) retirement savings plan. Hybrid working model. Unlimited paid time off. Individual 1:1 meetings and development journeys. Well‑being support through Meditopia. EEO STATEMENT Firefly is an Equal Opportunity Employer. All applicants shall receive equal consideration regardless of race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status, or disability. #J-18808-Ljbffr