Senior Manager, Portfolio Strategy

Role Description

Business Intelligence (BI) Data Analysis work includes:

• Analyzing business intelligence data to inform business and product decisions.
• Blending historical data from available industry reports, public information, field reports or purchased sources as input to analyses.
• Identifying and analyzing industry/geographic trends and competitor market strategies and monitoring current/potential customer trends.
• Partnering with other areas of the business (e.g., Marketing, Logistics, Customer Service, etc.) to model the outcome of implementing potential business strategies.

Responsibilities

• Market Growth Strategies & New Store Development
  • Own the enterprise market growth strategy, defining where and how BSRO expands based on data-driven opportunity sizing and financial return threshold (in partnership with New Store Development team).
  • Build and maintain analytical frameworks, leveraging consumer, demographic, psychographic, mobility, and competitive data to inform market planning, site selection, and portfolio optimization strategies.
  • Serve as an industry and market expert on competitive and market intelligence, including traveling to key locations across West Retail.
  • Partner with the Director, Real Estate Market Research & Strategy and Executive Director, Real Estate Development, on the site selection process, considering factors such as growth strategy, market demand, demographics, traffic patterns, retail synergy, competition, and local regulations.
  • Develop, implement, and optimize data to support market planning and strategy, leveraging demand-driven market intelligence and advanced sales forecasting models.
  • Lead the technical review and preparation of sales projections for development and portfolio initiatives.
  • Develop and present data-driven recommendations and executive presentations for capital planning and real estate investment decisions.
• Portfolio Management
  • Develop store and market strategies and conduct comprehensive market reviews; present in meetings at both Division and Corporate levels.
  • Own portfolio-wide capital allocation frameworks, prioritizing investments across remodels, relocations, closures, and new developments.
  • Refine and manage quantitative multi-variable ranked scoring model to support selection of store remodel and refresh prioritization, incorporating field operations insights and qualitative inputs.
  • Monitor portfolio performance and key real estate KPIs, identifying opportunities to improve market penetration, store productivity, customer access, and investment returns.
  • Partner with Real Estate Asset Management team to evaluate sites with lease renewal negotiations or lease options, and propose long-term strategies for these assets.
  • Develop strategies and regularly review comparative brand analysis to identify the optimal brand for existing stores that operate in markets with multiple in-house brands (Firestone Complete Auto Care, Tires Plus, Wheel Works, etc.).
  • Lead cross-functional alignment with Real Estate Data Engineer to devise and guide the build of custom reporting to display complex data insights in easily digestible formats leveraging PowerBI, Tableau, etc.
  • Own and manage updates/refinement of existing quarterly executive Real Estate dashboards related to existing store metrics, characteristics, performance, etc.
  • Evaluate and recommend strategies for asset monetization, ownership structures, and portfolio optimization (e.g., sale-leasebacks, lease to own conversions, ground lease, new ownership models, etc.).
  • Lead strategic reviews of portfolio performance, identifying underperforming assets and driving action plans (reposition, relocate, exit).
  • Perform correlation analysis to identify and understand optimal conditions and site characteristics for store operations and translate findings into portfolio strategies for new and existing stores.
  • Lead strategic forum for thought partnership with senior leaders across Real Estate, Finance, Operations, and Marketing.
  • Other responsibilities and duties as assigned by real estate leadership.

Qualifications

• Bachelor’s Degree in Real Estate, Finance, Market Research, Statistics or related fields, is desired.
• 8-10+ years working in a corporate setting with experience in retail real estate, market strategy, analytics, consulting, or related fields.
• Demonstrated experience leading teams or cross-functional initiatives at scale.
• Demonstrated ability to influence cross-functional stakeholders and communicate complex analyses to executive audiences with experience supporting executive-level decision-making and capital planning.
• Ability to translate business requirements and specifications into actionable strategies, insights, and executable plans with minimal direction or oversight.
• Experience with retail site selection, market planning, portfolio optimization, or real estate strategy.
• Advanced proficiency in Microsoft Excel and PowerPoint; strong working knowledge of Microsoft Word.
• Experience utilizing GIS, spatial analytics, trade area analysis, or location intelligence platforms (e.g., Esri, Alteryx, Placer.ai, Buxton, Kalibrate, or similar tools) is preferred.
• Experience with SQL, database querying, and large-scale data environments is preferred.
• Experience with data visualization tools (e.g., Power BI, Tableau) is preferred.
• Domestic travel as needed to visit markets, prospective sites, or existing stores (~10-20%).

Benefits

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• An effective and inclusive team.