Marketing Manager

RESPONSIBILITIES:

Trade Show & Event Management Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events. Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support. Coordinate pre-show and post-show communications and lead follow-up activities with the sales team. Track event budgets, ROI, attendee engagement, and lead generation metrics. Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives. Promotional Material & Sell Sheet Development Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer-facing promotional materials. Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance. Partner with external agencies and graphic designers to create compelling marketing collateral. Ensure brand consistency across all materials and customer touchpoints. Campaign Management Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events. Develop campaign briefs, timelines, messaging, and performance metrics. Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives. Monitor campaign effectiveness and provide recommendations for continuous improvement. Analyze marketing performance data and prepare reports for leadership. Distributor Communications Serve as the primary marketing liaison for distributor partners. Develop distributor-focused communications, promotional programs, sales enablement tools, and campaign support materials. Coordinate distributor marketing activities, co-op marketing initiatives, and promotional opportunities. Ensure distributors are informed of product updates, campaigns, launches, and marketing resources. Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance. Cross-Functional Collaboration Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives. Assist in the development and execution of annual marketing plans and budgets. Support product launches and ongoing brand growth initiatives. Manage multiple projects simultaneously while meeting deadlines and budget requirements. Requirements

QUALIFICATIONS – SKILLS & REQUIREMENTS:

5+ years of marketing experience, preferably in animal health, veterinary, healthcare, agriculture, or related industries. Strong project management and organizational skills. Excellent written, verbal, and presentation communication skills. Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms. Familiarity with Photoshop, Graphic Design, MailChimp.

EDUCATION & EXPERIENCE:

Bachelor’s degree in marketing, communications, business, or related field. Experience managing trade shows, customer events, and promotional programs. Experience developing sales collateral, sell sheets, and marketing communications. Knowledge of digital marketing platforms, email marketing, and marketing analytics. Experience managing outside agencies, vendors, and creative resources. Preferred Experience working with veterinary, animal health, pharmaceutical, or agricultural distribution channels. #J-18808-Ljbffr Zyvet Animal Health Inc