Informatica Event Content Manager
Full-time
Salesforce
Role Description
We're looking for a strategic and creative Event Content Manager to lead content development for Informatica's event programs. You'll work cross-functionally to organize content, manage speaker programs, and ensure every session and demo delivers a memorable, on-brand experience for attendees.
- Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines.
- Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks.
- Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers.
- Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events.
- Collaborate with creative teams to ensure content is visually and narratively cohesive across formats.
- Analyze post-event data and attendee feedback to continuously improve content quality and format.
- Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content.
- Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks.
- Serve as the primary content liaison between internal stakeholders and external speakers or partners.
- Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience.
- Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery.
- Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards.
- Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish.
Qualifications
- 6+ years of experience in program management, event programming, or marketing communications.
- Strong writing, editing, and organization skills — you can translate complex topics into compelling narratives.
- Experience managing large-scale event content programs (in-person, virtual, or hybrid).
- Ability to juggle multiple projects and stakeholders in a fast-paced environment.
- Excellent collaboration and project management skills.
- Familiarity with event technology platforms and content management tools.
- Experience with B2B or enterprise tech marketing a plus.
Requirements
- Background in product marketing or solutions marketing.
- Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits).
- Comfort with data — using insights to shape content decisions.
- Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.).
Benefits
- Time off programs.
- Medical, dental, vision, and mental health support.
- Paid parental leave.
- Life and disability insurance.
- 401(k) and an employee stock purchasing program.
Vacancy posted 5 hours ago
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