Director of Corporate Partnerships & Sponsorships

Director of Corporate Partnerships & Sponsorships Durham, United States | Posted on 12/17/2025 The Director of Corporate Partnerships & Sponsorships is responsible forprospecting, making sales calls and fulfilling sponsorship packages for DPACand its facilities and events. Primary responsibility is for sponsorship revenue generation and meetingsponsorship sales budgets. Inventory for sale will include Broadway series naming rights,on-site signage and displays, print-radio-TV & digital marketing assets,contest promotions, and ticket and hospitality programs. This position willalso be tasked with managing and renewing the existing client base whilemaintaining high levels of client service. A qualified Director, inaddition to demonstrating a track record of success, must possess strongnegotiating skills, have a passion for the growth of existing key accounts andlove new business development. An understanding of the competitive sponsorshiplandscape and the desire to creatively gain market share is essential. Core Responsibilities: Create,package and sell solution-based event marketing programs for DPAC’s facilities,events, media, promotional and digital assets Meet orexceed revenue and key account goals Building,refining, updating and maintaining a pipeline of prospects Focus ondeveloping and maintaining strong relationships with important decision makersat client marketing companies and their respective advertising agencies in avariety of business categories Understandingthe marketing objectives of clients and their agencies, and determining howDPAC can help them achieve their goals Craftsales presentations that creatively and distinctly differentiate andcommunicate unique assets to targeted prospects Educate / position DPACassets and marketing capabilities to the sponsor/ advertiser marketplace;demonstrate the branding values of live event tie ins with our properties tocreate unique marketing value with DPAC's assets Duties, Responsibilities and Requirements Prospecting: Responsiblefor prospecting, generating leads, making appointments, and cultivatingrelationships that lead to new sponsorships and corporate partnerships Exploreand grow prospect list utilizing creative ideas for lead generation Attendnetworking events to develop and maintain professional relationships Monitormarketplace, including local and national sports and entertainmentproperties Liaisonwith other departments at DPAC to maximize cross-selling opportunities andshare new ideas Identifynew revenue opportunities by fully activating the marketplace, targetingnew business lines, and creating additional sellable inventory Attendvarious community and charitable functions as a representative of DPAC Manageweekly sales activity including assigned minimum quota of face-to-faceappointments and networking functions Leverageexisting networks, President’s Club members, DPAC vendors, communityservice groups, current clients, and other lead generators Developa robust sales pipeline with probability of closing to ensure the volumenecessary to attain revenue goals Establish, maintain and growrelationships with marketing and ad agencies Responsible for the design ofsales proposals and presentations for potential corporate partners,including the creation of new ideas & opportunities that drive revenuefor DPAC Determine package pricing based onguidelines from management Solicit new cash partnerships with compelling andcompetitive proposals and in-person presentations Understandcustomer needs, present competitive solutions, negotiate, and close newbusiness and renewals that successfully drive revenue Employsales protocol that encompasses multi-year, multi-event, and early renewalstrategies to maximize sales Sellfull portfolio of DPAC corporate sponsorship products including: Broadwayseries naming rights, on-site signageand displays, print-radio-TV & digital marketing assets, contestpromotions, and ticket and hospitality programs. Workwith DPAC’s Marketing department on opportunities to cross sell corporatepartnerships with media partners May negotiate fees or services withclients with management approval R esponsiblefor overseeing, coordinating and executing corporate partnershipfulfillment. Responsiblefor creating season recap summaries for corporate partners; servicing allcorporate sponsorships through various means including direct contact,newsletters, corporate partner gatherings, etc. Attendsponsored events and promotions including occasional nights, weekends andholidays Educateclients throughout the year on how to fully leverage their participationto maximize ROI/ROO Workcollaboratively with Event Services, Marketing and Ticketing departmentsto ensure fulfillment UtilizeCRM tools to issue invoices, track, measure, and analyze sales activity Conductsurveys, executive focus groups, and sponsor summits to enhance theexperience of DPAC’s clients Willwork to create new client initiatives to better serve corporate partner Oversee sponsor projects from start tofinish and ensure client satisfaction recognizingimportance of high renewal rate each season Additional Knowledge, Skills, and Abilities that will beImportant to your Success: CustomerEngagement :Proposes products, services or process changes that anticipate thecustomer’s needs or requests; Conducts joint problem-solving withcustomers; Develops unique value propositions, based on understanding ofwhat the customer needs; Demonstrates persistence in the search for newcustomers for DPAC’s products or services BusinessAcumen :Quickly understands which business opportunities are worth pursuing;Solves problems and presents positions in a compelling manner ActionOrientation :Goes the extra mile to make sure results are better than expected;Operates at a rapid pace; manages multiple assignments and projects at thesame time Communication: Is poised and effective when presenting to groups Commensurate with experience Please Note: Position requires ability to work variousnights and weekends Position requires strong knowledge and enthusiasm for live entertainment Requirements A resume outlining your experience andqualifications is required.Pleaseinclude contact information for at least three professional references. A cover letter detailing your salaryrequirements and why you’re a great fit for this position is alsorequired. #J-18808-Ljbffr