Director of Business Development

Job Description

Job Description

Description:

As a member of the Regal Holdings family, the West Bend Company brings over 100 years of experience to its clients providing high quality cookware products that meet and exceed expectations. We are experts in drawing and finishing high performance stainless steel. We believe the kitchen (and the family table) make up the hub of the home, where everyone belongs.

We are all working together to:

• Be first in mind, first in choice for US manufactured cookware
• Positively impact the lives of over 1,000,000+ people each year with our innovative and entrepreneurial mindset
• Create an environment where all employees can do their best work

You will love it here if you believe in the following:

• Everybody matters
• Do the right thing
• We are in this together
• Passion for our customers
• Service Built
• Involved Solutions Provider

If this sounds like the company for you, your seat at our West Bend Company family table awaits.

Your seat at the table: Director of Business Development

You will love this seat if you get, want, and have the capacity to:

Lead, Manage & Drive Accountability

• Lead, manage, and hold accountable (LMA) the Account Supervisor team
• Set clear performance expectations and measurable goals
• Conduct regular coaching, one-on-ones, and performance reviews
• Develop team capability to strengthen overall commercial effectiveness

Prospecting & Pipeline Development

• Develop and execute a systematic prospecting strategy targeting cookware brands, private label programs, and retailers seeking U.S.-made OEM manufacturing
• Build and maintain a qualified pipeline sufficient to support ~90% capacity utilization across 25+ active target accounts
• Drive consistent outbound activity (cold calls, introductions, trade shows, LinkedIn) to generate new conversations daily
• Maintain a disciplined, accurate pipeline within the CRM

New Business Acquisition & Deal Execution

• Own the full business development lifecycle from initial contact through signed agreement
• Lead commercial negotiations across pricing, capacity, contract terms, and lead times
• Translate WBC’s manufacturing capabilities into compelling customer value propositions
• Meet or exceed quarterly and annual targets for new accounts, pipeline generation, and revenue closed

Market Intelligence & Strategic Targeting

• Leverage marketing insights and industry connections to create initial targets
• Assist with customer data collection to determine best approach
• Support customer presentations to align products to customers position and customer demographics
• Assist in product differentiation for manufacturing efficiencies yet meeting needs of the customer
• Lifecycle management for all products and customers

Cross-Functional Collaboration

• Partner with operations, production planning, and R&D to validate technical fit and delivery feasibility during customer qualification
• Ensure smooth transition from sales to execution through strong internal coordination
• Serve as the voice of the customer, informing internal decisions on capacity planning and capability investment
• Collaborate with the President on go-to-market strategy and key opportunity prioritization

Brand Representation & Industry Presence

• Represent WBC at key industry events, trade shows, and customer engagements
• Build and reinforce WBC’s reputation as a leading U.S.-based cookware manufacturing partner
• Establish and maintain senior-level relationships across target accounts

Performance Management & Reporting Discipline

• Provide accurate weekly pipeline updates and monthly business development reports
• Maintain CRM integrity, forecasting accuracy, and adherence to reporting expectations
• Operate with a high degree of accountability, transparency, and data-driven decision making

This seat reports to: President, West Bend Company

Our company believes leaders are critical to the success of each individual. Because of this, you will have a leader who :

• Works with a sense of urgency and aligned purpose
• Has a passion for our customers and a focus on end consumers
• Is a servant leader who is collaborative and approachable
• Has strong ethics and integrity
• Is courageous and inspirational

There are so many benefits to being a part of the West Bend Company & Regal Holdings Team! Our benefits package is built with you and your family in mind – and that starts with the things that are most important to you – your health, your lifestyle, and your future. Learn more at Cookware Manufacturing Careers in West Bend, WI | West Bend Company

*The West Bend Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Requirements:

We need this seat to have:

• 10+ years of progressive experience in business development, sales, or commercial leadership within B2B and/or manufacturing environments with a minimum of 7 years of selling in the cookware industry
• Proven track record of driving new business acquisition, revenue growth, and expanding account portfolios
• Demonstrated experience managing and developing high-performing sales or account management teams, including coaching, performance management, and accountability systems
• Strong background in prospecting and pipeline development, with consistent success generating qualified opportunities through outbound and relationship-based strategies
• Expertise in leading complex commercial negotiations, including pricing, contracts, capacity planning, and delivery timelines
• Experience managing full sales lifecycle from initial engagement through deal close and handoff to execution
• Proficiency with CRM systems, pipeline management, forecasting, and data-driven performance reporting
• Ability to translate technical or manufacturing capabilities into clear, compelling customer value propositions
• Experience collaborating cross-functionally with operations, production, engineering/R&D, and leadership teams to ensure feasibility and successful execution
• Strong executive presence with the ability to build and maintain senior-level client relationships
• Experience representing organizations at industry events, trade shows, and customer engagements