National Account Manager

National Account Manager

United States San Francisco The National Account Manager is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscapeparticularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

Job Description

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Publix, HEB, Meijer, Hy-Vee, and other key retailers in the Southeast and Central regions.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Broker Oversight: Lead day-to-day relationship with ASM, Lotus' grocery broker, ensuring alignment and execution of strategic priorities.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Collaboration: Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management

Profile

Experience

• Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
• Proven experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
• Prior experience managing and leading broker relationships is a plus.

"Each day holds new and exciting challenges that drive me to continuously improve my knowledge and skillset. It's a nice feeling knowing when you leave work, you're still hungry for more."

Lowiese De Rammelaere

Finance Controlling Manager