Automotive Sales Manager

We are seeking a high-performing, results-driven Automotive Sales Manager to lead our Acura Sales team drive profitability, and deliver an exceptional customer experience. The ideal candidate is a proven closer, strong leader, and process-oriented manager, and expert in digital lead management with experience using CDK, E-Leads and managing both showroom and internet sales opportunities.

Key Responsibilities; Sales Leadership & Performance:

Lead, coach, and motivate the sales team to achieve and exceed monthly sales forecast, gross profit, and CSI objectives.

Desk deals, structure transactions, and assist sales consultants in closing opportunities at a high level.

Drive new and pre-owned sales performance while maintaining profitability and volume.

Monitor daily activity, appointments, sold units, and conversion metrics.

Conduct daily sales meetings and one-on-one caching sessions with sales staff.

Closing & Deal Management:

TO customers and assist in closing showroom and online opportunities.

Work deals effectively to maximize front-end gross while maintaining customer satisfaction.

Support negotiation and overcome objections to improve closing percentages.

Partner with F&I department to ensure seamless deal flow and strong product penetration.

Internet & Lead Management:

Manage and improve internet lead response process, appointment setting, and lead conversion.

Ensure timely, professional follow-up on all digital inquiries.

Monitor CRM processes, lead aging, unsold follow-up and lost sales opportunities.

Develop and enforce strong follow-up processes for showroom traffic, internet leads, phone ups, and equity mining opportunities.

Improve lead -to-show and show-to-sold ratios.

CRM // CDK Management:

Utilize CDK and CRM tools to manage customer data, reporting, and process compliance.

Maintain data integrity, reporting accuracy, and process compliance.

Track KPIs including lead response times, closing percentages, and salesperson productivity.

Use CDK tools to support desking, inventory management, and operational efficiency.

Team Development:

Recruit, train, and develop sales professionals.

Hold team accountable to process, performance standards, and customer experience expectations.

Foster a high-energy, high-accountability sales culture.

Train staff on follow-up, phone skills, digital communication, and closing techniques.

Qualifications:

3 + years Automotive Sales Management experience (luxury/import experience preferred, Acura or Honda a plus)

Proven track record in sales leadership, desking, and deal closing.

Strong CDK and internet lead management experience.

Excellent follow-up- and appointment-setting process skills.

High-level negotiation and closing abilities.

Knowledge of inventory management, sales metrics, and dealership operations.

Strong leadership, communication, and coaching skills.

Results-driven with focus on gross, volume, and customer satisfaction.

Preferred Skills:

Acura/Honda brand knowledge (not required)

Digital retailing and internet sales expertise

Equity mining and retention strategy experience

Understanding of modern automotive lead generation and conversion strategies

What We Offer:

Competitive compensation (base + bonus/ commission)

Health, Dental, Vision benefits

401 (k) with unprecedented company match 

Paid time off

Growth opportunities with a premier Acura dealership

Performance-driven culture with strong support and resources

Ideal Candidate Profile:

A hands-on leader who can desk deals, close customers, manage people, work internet leads, drive process, and use tools to improve performance.

Lorensen Auto Group is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Lorensen Auto Group are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics.