Business Development Manager | Platform partnerships

Job Description

Programmatic advertising is evolving, and there’s a clear opportunity to make the ecosystem more transparent, efficient, and valuable for both publishers and advertisers.

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At Bridgent, we’re building a new audience-focused, AI-driven unified ad platform designed to create stronger connections between supply and demand, improve transparency, and help publishers capture more value from their inventory.

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This is a great opportunity to join Bridgent at an early stage and help shape its supply ecosystem from the ground up, bringing in the right partners, building strong relationships, and directly influencing how the platform grows.

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Responsibilities

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• Identify, pitch, and onboard new programmatic partners across both supply and demand, including publishers, SSPs, DSPs, and other relevant AdTech platforms in web, mobile app, and CTV

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• Build a strong pipeline through outbound outreach, industry relationships, referrals, and events

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• Own the full partnership cycle from prospecting and commercial negotiations to technical integration, launch, and scaling

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• Evaluate potential partners based on inventory or demand quality, traffic volumes, budgets, geographies, formats, technical requirements, transparency, and commercial potential

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• Negotiate commercial terms while ensuring healthy platform economics and sustainable partnerships

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• Coordinate OpenRTB, Prebid, and VAST integrations with partners and the Tech team

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• Grow high-quality supply across web, mobile app, CTV, video, and display, while developing demand that matches available inventory

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• Monitor partner performance and identify opportunities to increase traffic, spend, fill rate, CPM, bid rate, win rate, revenue, and margin

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• Ensure inventory and demand quality, transparency, and compliance with platform, privacy, and programmatic ecosystem requirements

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• Build strong long-term relationships with partners and identify opportunities to expand integrations, formats, geographies, traffic, or spend

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• Work closely with Product and Tech teams to improve partner performance and strengthen the overall competitiveness of the platform

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Requirements

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• 5+ years of experience in Business Development, Programmatic Supply Partnerships, Programmatic Demand Partnerships, or a similar commercial role within AdTech

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• Strong understanding of the full programmatic ecosystem, including web publishers, mobile applications, SSPs, AdExchanges, DSPs, ad networks, and CTV providers

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• Experience independently sourcing, negotiating, onboarding, and growing programmatic partnerships

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• Solid knowledge of OpenRTB, auction mechanics, bidstream flows, and programmatic buying and monetization models

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• Understanding of supply chain management, including ads.txt/app-ads.txt, sellers.json standards

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• Strong understanding of key programmatic metrics, including CPM, RPM, fill rate, bid rate, win rate, QPS, revenue, and inventory quality guidelines

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• Existing network across publishers, SSPs, DSPs, ad networks, or other programmatic partners

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• Experience launching or scaling programmatic partnerships across Tier 1 markets

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• Strong negotiation, communication, and relationship management skills with both commercial and technical stakeholders

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• Familiarity with privacy requirements affecting programmatic advertising, including GDPR, CCPA, COPPA, and regional regulations

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• Experience with CRM and prospecting tools such as HubSpot, Apollo, LinkedIn, and AI tools

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• Analytical and self-driven approach with the ability to manage a pipeline and deliver against revenue and quality targets