Executive Lifecycle Marketing Manager

Role Description

As the Executive Lifecycle Marketing Manager, you will own the strategy and execution for how Stripe nurtures senior decision-makers across its priority accounts:

• Develop personalized, account-specific approaches that meet executives where they are in their relationship with Stripe.
• Translate individual plays into scalable lifecycle journeys that work across executive personas and account segments.
• Design and execute account-specific engagement plans for Stripe's priority executive accounts, tailoring tactics and sequencing to each executive's business priorities, relationship stage, and opportunity with Stripe.
• Build scalable lifecycle journey frameworks that translate individual account learnings into repeatable playbooks for executive personas and account cohorts.
• Map and manage the executive lifecycle across key accounts: identify where relationships stand, what's needed to progress them, and what program or tactic is the right next step.
• Partner closely with field sales and regional teams to understand account dynamics, executive priorities, and relationship goals.
• Orchestrate multi-touch engagement sequences across executive programs as integrated, lifecycle-aware campaigns.
• Own pipeline and ROI reporting for executive engagement — build dashboards and measurement frameworks that track relationship progression, program influence on pipeline velocity, and business impact.
• Partner with executive program owners to ensure each program serves a clear lifecycle purpose and connects to the broader account engagement model.
• Align cross-functional stakeholders (Sales, Marketing, executive offices) around account-level priorities and shared engagement plans.

Qualifications

• 7+ years of experience in enterprise marketing, lifecycle marketing, field marketing, strategic account marketing, or executive engagement in B2B environments.
• Proven ability to develop personalized, account-specific engagement strategies.
• Experience building scalable programs or journey frameworks that extend individual account learnings.
• Comfort with lifecycle thinking: ability to map and sequence engagement across stages of a relationship or buying journey.
• Experience building pipeline influence and ROI reporting.
• Strong cross-functional collaboration skills, with experience working directly alongside sales teams and executive stakeholders.
• Demonstrated ability to influence and drive alignment across marketing, sales, and leadership without direct authority.

Requirements

• Experience with executive engagement programs (EBCs, CABs, executive summits, or executive sponsorship programs) as a marketing practitioner.
• Background in lifecycle marketing, demand generation, or enterprise customer marketing.
• Experience developing persona-based messaging or journey frameworks for different executive buyer types.
• Familiarity with Salesforce or CRM-based reporting for tracking account engagement and pipeline influence.
• Strong written communication skills — ability to synthesize account context and strategic positioning into compelling, tailored narratives.