Revenue Growth & Sales Planning Manager

Revenue Growth & Sales Planning Manager

Tony's Chocolonely exists to make 100% Exploitation Free the norm in chocolate. Not only our chocolate, but all chocolate world-wide! Our main mission is to fight for equality and fairness - it inherently affects how we aspire to do business. We're crazy about chocolate & serious about people.


We're excited to announce the opening for a Revenue Growth & Sales Planning Manager to join our dynamic Sales Strategy Team.

This role is responsible for driving Revenue Growth Management across six core levers: Pricing & Price Pack Architecture, Promotional Effectiveness, Trade Spend Optimization, Portfolio & Mix Management, Unit and Gross Revenue Forecasting, and Gross-to-Net Governance. The position partners closely with Sales, Finance, and Demand Planning teams to drive profitable growth through strategic pricing, promotional planning, forecasting, and revenue analysis across the US and Canadian markets.

The role also serves as the primary business owner for Confido (TPM), managing the relationship with the platform while supporting cross-functional collaboration. The ideal candidate is highly analytical, commercially minded, collaborative, and comfortable operating in a fast-paced, high-growth environment. You will help Tony's realize our mission and grow in a strong and sustainable way. Because more growth means more impact!

What you will do:

Revenue & Profitability Management
• Own gross-to-net performance (above contribution margin), ensuring delivery of both revenue growth and margin improvement
• Build and maintain customer-, channel-, and promo-level profitability views to guide pricing, investment, and portfolio decisions
• Monitor commercial performance vs. budget and forecast, highlighting risks and opportunities

Pricing & Promotions
• Develop and evolve pricing and promotional strategies across channels, balancing competitiveness, elasticity, and margin
• Lead Price Pack Architecture (PPA) modeling to evaluate pack size, form, and price
• Support price increases, customer submissions, and competitive price analysis
• Assess promotional ROI and effectiveness, acting as a strategic challenger to ensure trade dollars show strong returns

Trade Spend & TPM Ownership
• Own trade investment governance, including budget tracking, accruals, and promo matching within Confido
• Serve as the primary liaison between Sales, Finance, BI, and Ops for TPM processes

Forecasting & Commercial Cadence
• Partner with Sales, Finance, and Demand Planning to align forecasts, assumptions, and execution plans
• Run monthly business reviews, sales forecast accuracy checks, and post-promo analysis with the sales team
• Deliver clear, actionable insights on mix, pricing, promotions, and revenue drivers

• 3-5 years of experience in CPG Sales, Trade Finance, Revenue Growth Management, Category Management, Data Analytics

• Advanced business analytical skills: familiarity with data analysis and visualization tools for presenting insights to stakeholders (proficient in Excel, Power BI, and PowerPoint). Ability to translate complex analytics into clear, actionable commercial recommendations that Sales and Leadership act on.
• Commercial Influence & Collaboration: Ability to challenge assumptions, influence Sales and Finance partners, and embed RGM guardrails into day-to-day decision making.
• Strong understanding of P&L management and sales/financial forecasting
• Experience building and developing pricing and promotional strategies
• Understanding of trade management, pricing elasticity, and competitive price analysis
• Experience with POS data (SPINS, Nielsen etc.) to inform forecasting and promo analysis
• Experience working in and managing a TPM

Sounds like you?

Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you! Please send your direct application, no agencies. We can't wait to hear from you!

Everybody is welcome to apply. From classics to limited editions, we know that different flavors make life more inspiring. And not just in our chocolate assortment. At Tony's, we welcome everyone with equal enthusiasm - regardless of race, color, age, gender, sexual orientation, nationality, disability, or parental or veteran status.