Account-Based Marketing & Partnerships Manager

Job description: Account-Based Marketing & Partnerships Manager – North America We are seeking a highly motivated and commercially oriented Account-Based Marketing (ABM) & Partnerships Manager to accelerate growth across North America. This role sits at the intersection of strategic marketing, sales, alliances, and business development. The individual will be responsible for driving account-centric growth strategies for priority accounts while building and activating strategic partnerships that generate pipeline, strengthen market positioning, and create executive-level engagement opportunities. Success in this role will be measured by pipeline influence, partner-sourced opportunities, account engagement, executive connects, and contribution to revenue growth. Key Responsibilities: Serve as the bridge between Sales, Marketing, Partnerships, Delivery, and Industry teams. Align regional ABM and partnership plans with business growth objectives. Facilitate executive relationships between Tata Technologies leadership and customer/partner stakeholders. Act as a trusted advisor to sales teams on account engagement strategies. Account Based Marketing Strategic Account Planning: Create account dossiers, develop and execute ABM plans for priority North American accounts in partnership with sales leaders and account teams. Identify whitespace opportunities, customer priorities, buying centers, and key stakeholders. Create strategic account engagement plans that improve penetration, influence, and revenue realization. Campaign Development & Execution: Design and execute personalized multi-channel ABM campaigns targeting decision-makers across key accounts. Collaborate with sales, delivery, solutions, industry teams, and subject matter experts to create compelling content and customer stories. Manage account-specific nurture journeys across digital and field marketing channels. Event led ABM: Develop and execute event-led ABM strategies around key industry events, trade shows, conferences, and partner ecosystems to maximize engagement with target accounts. Collaborate with sales teams to identify priority accounts attending industry events and develop tailored engagement plans before, during, and after the event. Facilitate CXO roundtables, leadership forums, customer advisory sessions, and executive networking opportunities. Coordinate pre-event outreach campaigns, on-site engagement activities, and post-event nurture programs to accelerate pipeline creation and opportunity conversion. Work closely with solutions, delivery, industry experts, and marketing teams to develop demonstrations, thought leadership content, customer success stories, and experiential showcases for Tech Days and industry events. II) Partnership Ecosystem Management Partner Strategy & Relationship Management Manage relationships with strategic technology, consulting, and ecosystem partners across North America. Collaborate with global alliance teams to localize partnership strategies for the North American market. Build joint account plans and GTM motions with key partners. Identify opportunities for co-selling, co-innovation, and market expansion. Partner Marketing & Demand Generation: Develop and execute joint marketing campaigns, webinars, thought leadership initiatives, and customer events. Create partner-specific messaging, campaign toolkits, and sales enablement assets. Work closely with partner marketing teams to maximize market development funds (MDF) and joint investments. Generate partner-sourced and partner-influenced pipeline. Drive partner participation in strategic pursuits and large deal opportunities. Identify opportunities to list, promote, and position Tata Technologies' offerings across partner marketplaces and ecosystems. Track partner performance through dashboards and quarterly business reviews. Key Performance Indicators (KPIs) ABM Metrics: Influenced pipeline generated Opportunities created Stakeholder reach across target accounts Executive meetings facilitated Win rate improvement within target accounts Partnership Metrics: New partner-led opportunities MDF utilization and ROI Executive engagements with partners Experience: 10–12 years of experience in B2B marketing, strategic partnerships, business development, or sales. Minimum 3–5 years of experience in Account-Based Marketing and Partnerships. Experience working with enterprise accounts in Automotive, Industrial Equipment, Manufacturing, Aerospace, Transportation, or Technology sectors. Demonstrated experience managing strategic technology alliances (Microsoft, AWS, Siemens, SAP, PTC, Dassault etc.) Strong understanding of complex enterprise sales cycles and stakeholder management. #J-18808-Ljbffr Tata Technologies Ltd.