Sales Development Representative

Sales Development Representative

New York, New York

Who We Are

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Who You Are

You're proactive, ambitious, and energized by solving problems and creating opportunities. You're curious about how businesses operate, enjoy connecting with people, and communicate clearly and confidently. You stay organized, learn quickly, and bring a strong work ethic and positive attitude to everything you do.

This role is a strong foundation for a long-term career across sales, customer success, marketing, revenue operations, and broader go-to-market leadership. Many of our top performers go on to grow into other roles across the business.

At Justworks, we're building a modern pipeline generation engine that combines thoughtful human engagement with smarter tools, better signals, and more efficient workflows. We're looking for people who are curious, adaptable, productive, and excited to grow alongside the evolution of modern go-to-market teams.

What You'll Work On

As a Sales Development Representative (SDR) at Justworks, you'll play a key role in growing our outbound pipeline and generating new business opportunities.

You will:

• Own outbound prospecting and pipeline generation within your assigned territory or segment
• Research and identify prospective customers using a combination of data, tools, and market signals
• Execute outbound outreach across phone, email, LinkedIn, and other channels to engage decision-makers
• Generate qualified sales conversations and build pipeline for Account Executives
• Learn and effectively use modern sales tools and workflows to improve productivity and outreach quality
• Conduct thoughtful, value-driven conversations focused on understanding customer needs
• Develop expertise in Justworks, our product suite, and the broader HR/PEO landscape
• Continuously refine your messaging, prospecting approach, and workflow efficiency

Your Success Profile

We're looking for individuals who embody our core values and demonstrate curiosity, ownership, adaptability, coachability, collaboration, and a strong customer mindset.

Successful SDRs at Justworks tend to be:

• Results-Oriented: You're motivated by goals, accountable for outcomes, and willing to put in the work to improve and succeed.
• Curious & Adaptable: You learn quickly, ask thoughtful questions, and are open to evolving your approach as tools, workflows, and customer expectations change.
• Operationally Minded: You stay organized, manage your time well, and look for ways to work smarter and more efficiently.
• Strong Communicators: You can simplify complex topics, communicate clearly, and build trust quickly through thoughtful, customer-focused conversations.
• Customer-First: You approach outreach with curiosity, empathy, and a consultative mindset. You care about creating a positive experience for prospects and understand that strong customer relationships start long before a sale is closed.
• Coachable: You actively seek feedback, apply it quickly, and continuously look for ways to improve. You view coaching as an opportunity for growth and are committed to developing your skills over time.
• Collaborative: You recognize that great outcomes are a team effort. You build strong relationships with teammates and cross-functional partners, share best practices, celebrate team success, and contribute positively to the culture around you.
• Resilient: You handle rejection well, stay positive, and maintain consistency in a fast-paced outbound environment.

Our Core Values (COGIS)

• Camaraderie: You enjoy working toward shared goals, support your teammates, and treat others with respect.
• Openness: You are curious, receptive to feedback, and willing to consider new ideas and perspectives.
• Grit: You persevere through challenges with commitment and a positive attitude.
• Integrity: You follow through on commitments, communicate honestly, and lead by example.
• Simplicity: You value clarity, efficiency, and straightforward solutions.

Qualifications

• Strong interest in sales, business development, and outbound pipeline generation
• Comfortable with outbound outreach across phone, email, LinkedIn, and other channels
• Strong written and verbal communication skills
• Ability to research accounts, identify relevant prospects, and understand customer needs
• Highly organized with strong time management skills
• Fast learner with a growth mindset and willingness to adopt new tools and processes

Preferred Experience

• Experience using sales and prospecting tools such as Salesforce, Gong Engage, Salesloft, Outreach, Orum, Nooks, ZoomInfo, LinkedIn Sales Navigator, or similar platforms
• Exposure to AI tools or AI-assisted workflows used to improve prospecting, research, messaging, or productivity
• Prior SDR, customer-facing, or high-volume outreach experience is a plus

This position is paid a base wage plus incentive compensation. The base wage range for this position is targeted at $29.81-$35.10 in our New York City office, and competitive On-Target Earnings, inclusive of incentive compensation, of *$88,600.00-$104,300.00. Final offers may vary from those listed. *Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at View email address on click.appcast.io. Your comfort and success matter to us, and we're here to ensure an inclusive experience.